Albertsons to serve up dynamic consumer offer with Plated acquisition
BOISE, Idaho — The acquisiton of Plated by Albertsons on Wednesday reverberated across retail as Albertsons successfully incorporated two key customer-capture elements into their business model – a personalized product selection coupled with a subscription option – and at the same time helped accelerate adoption of a trending meal kit service offering.
Among the key projected outcomes of this deal is for Plated to become the first omnichannel meal kit offering with national scale.
“With Plated, we’ve found a partner who shares our commitment to delicious, affordable food; superior technology and innovation; and world class customer service," stated Bob Miller, Albertsons chairman and CEO. "We are excited to offer our customers more online options and fresh, quality ingredients along with distinctive recipes at their doorstep or through traditional shopping trips.”
“Joining Albertsons Companies presents an amazing opportunity to accelerate our positive impact on the future of food in America by making fresh, delicious food more widely available," commented Josh Hix, CEO Plated. "Albertsons Cos. is at the forefront of the changing food and grocery landscape with their customer obsession, their large national store footprint and their exciting plans for the future of the grocery store," he said. "As meal kits continue to gain traction in the marketplace, we believe the winning formula combines choice, flexibility, culinary expertise and the ability for customers to buy across channels–all of which we are now singularly positioned to deliver in collaboration with Albertsons Cos.”
Plated will operate as a wholly-owned subsidiary of Albertsons, though the acquired company will continue to operate as a distinct consumer brand with its own leadership team led by Hix. The company will continue to be headquartered in New York, with fulfillment centers across the country.
Credit Suisse served as financial advisor to Albertsons.
Dannon launches Non-GMO Project-verified yogurts
WHITE PLAINS, N.Y. — Several Dannon products have received the Non-GMO Project’s stamp of approval. From now on, Dannon’s whole milk yogurts, its plain quarts and its Danimals Smoothies will be carrying the Non-GMO Project-verified seal, denoting that they’re made with milk from cows that are fed non-GMO feed.
“We hear that consumers increasingly want to know what’s in the products they buy and how they’re made. One of the ambitions of the Dannon Pledge was to provide consumers with yogurt choices that support the transparency they have been asking for,” DanoneWave’s yogurt team president Sergio Fuster said. “As a subsidiary of DanoneWave Public Benefit Corporation, the largest public benefit corporation in the United States, we’re making changes to our business to answer that demand. One key step is Non-GMO Project verification of select Dannon products. By working closely with organizations like the Non-GMO Project, we’re offering consumers more food choices that match their preferences.”
Dannon worked with its dairy farm partners to develop the non-GMO feed, the company said. It used Green America’s expertise to cultivate the roughly 80,000 acres of farmland to cultivate that supply, the company said. The effort is part of completing the company’s pledge to focus on sustainable agriculture, transparency and naturality in its yogurt. It joins such other DanoneWave portfolio products as Horizon and Earthbound Farm organic brands, as well as the Silk and So Delicious brands, in being Non-GMO Project-verified.
“At the Non-GMO Project, we’re dedicated to building and protecting a non-GMO food supply and providing consumers with non-GMO choices,” Non-GMO Project executive director Megan Westgate said. “Aligning with a large and respected brand like Dannon is an incredible opportunity to inspire change across the industry to provide more non-GMO food choices to U.S. consumers.”
Oberto brings pepperoni jerky to meat snacks category
SEATTLE, Wash. — Oberto is expanding its product offerings and the jerky category with its latest launch. The company has unveiled its pepperoni jerky, which doesn’t require refrigeration and contains 11 g of protein per serving.
The addition joins the company’s line of meat snacks and a category that, according to Nielsen, has grown to bring in more than $3 billion in annual revenue. The pepperoni jerky launch follows the brand’s recent launch of new recipes and enhanced flavors, as well as the addition of Oberto Trail Mix.
“We are always striving to create the most innovative and best tasting meat snacks for our loyal customers and new customers alike,” Oberto CEO Tom Hernquist said. “We think they will be instant fans of the new Oberto Pepperoni Jerky.”