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Albertsons to sell Redleaf water

BY Allison Cerra

CHILLIWACK, British Columbia A Canadian bottled water is making its way to the United States.

Redleaf announced that its products will be sold at 105 Albertsons locations in four states: Arizona, New Mexico, Colorado, Texas and Utah.

“Redleaf is the bottled water that health- and eco-conscious consumers have been waiting for, and we’re excited that Albertsons has taken the U.S. lead in offering our ultra-premium water,” said Dave Hillis, COO for Redleaf water. “We’ve produced a great-tasting water through a patented, chemical-free process that results in the most environmentally friendly bottled water in the world.  We’re confident that shoppers will embrace redleaf once they discover the purity in each sip.”

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Celestial Seasonings launches new teas

BY Allison Cerra

BOULDER, Colo. Celestial Seasonings, a maker of all-natural teas, has developed a five fermented tea beverages features a distinctive blend of fruits, herbs and botanicals with a live and active culture called Kombucha.

Beginning in April, the new line will be available at Whole Foods Market and other natural foods stores in five flavorful, functional varieties with a suggested retail price of $2.99 to $3.49 for one 16-oz. bottle. Available varieties include:

  • Digestion: Meyer Lemon Ginger – contains prebiotics and ginger to support digestive health and meyer lemon for a sweet-tart taste
  • Antioxidant: Superfruit – contains Vitamin C to support immunity and well-being and acai, goji and pomegranate for a rich flavor
  • Metabolism: Berry Guava – contains green tea extract and B-vitamins to support healthy metabolism and huckleberry, blueberry and guava for tangy sweetness
  • Energy: Pomelo Citrus – contains B-vitamins and ginseng to maintain healthy energy levels and pomelo for a unique citrus taste
  • Super Green: Tropical Blend – contains spirulina for concentrated green food nutrients and mango and other flavors for a temptingly tropical taste

“Kombucha has gained a small but loyal following thanks to its health- and wellness-supporting qualities, but we’ve enhanced its palatability and appeal so that more people can enjoy its nutritional benefits,” said Peter Burns, General Manager of Celestial Seasonings.

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Bounty ‘Bring It’ campaign launches music video on YouTube

BY Allison Cerra

CINCINNATI Bounty is telling messes to “bring it” in a new music video that debuted on YouTube Friday.

The first-ever music video from the Bounty brand puts a captivating and humorous spin on a paper towel product demonstration set to rap music performed by the “Paper Towel Gang,” Procter & Gamble said. The video, approximately two minutes in length, showcases an actual Bounty product demonstration originally created by P&G’s internal Research and Development team, in which 11 billiard balls are balanced atop one sheet of Bounty that is stretched taut across the mouth of a 10-inch bowl.  The Bounty paper towel withstands the weight of the billiard balls without ripping or tearing.  Then, for the ultimate test, five gallons of water are poured over the Bounty, which still holds up, showcasing the paper towel’s strength, absorbency and durability.

“Our motivation for the ‘Bring It’ campaign is to empower moms to encourage creativity and learning-by-doing with their children, with the assurance that they can say ‘yes to the mess’ with Bounty,” said Dave Lee, Procter & Gamble North American Bounty delivery brand manager. “We are excited to release the music video as a way to bring one of our amazing product demonstrations to life, showcasing Bounty’s benefits in a popular and highly entertaining way.”

Bounty fans can follow the brand online and share the “Bring It” video with friends at the recently launched Facebook page: www.facebook.com/bounty.

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