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Albertsons names new VP advertising

BY Michael Johnsen

BOISE, Idaho — Albertsons last week named Guy Burgstahler VP advertising.

"Guy is a creative visionary with proven experience building engagement and loyalty among a variety of customers," stated Shane Sampson, chief marketing and merchandising officer. "Our banners have a great story to tell, and Guy will have plenty of material to work with throughout our operating areas. We have deep ties to the communities we serve, and we are poised to compete as fiercely as ever in our stores and across our digital platforms."

Burgstahler brings more than 20 years of advertising leadership experience with companies like Dick's Sporting Goods, PetSmart and Tractor Supply Company. He helped move Dick's to its No. 1 position through innovative omnichannel campaigns and helped increase PetSmart's comp traffic with targeted multi-media and integrated campaign strategies.

Burgstahler spent the last five years as a marketing executive for category-leading manufacturing brands and most recently was an entrepreneur, working as partner of a full-service marketing agency in Florida.

Burgstahler joined the company this week and will office out of the Boise corporate campus. He is a graduate of the State University of New York at Buffalo, and has a passion for family, sports and volunteering with organizations that benefit youth.
 

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Mendelson, Werner join Drug Store News team

BY DSN STAFF

Drug Store News is proud to announce that Seth Mendelson and Steven Werner, two longtime retail publishing executives, are joining the magazine’s team effective immediately. Mendelson joins the DSN team as editor in chief/associate publisher and Werner joins the team as regional sales manager. Both will report to Eric Savitch, the magazine’s publisher.

For the last 13 years, Mendelson was the editorial director and group publisher at Macfadden Communications, where he oversaw the editorial and sales operations of such leading industry publications as Grocery Headquarters, Pet Business, HFN and Beverage World. In that timespan, he and his team were able to turn around the fortunes of these magazines through a unique editorial model that emphasized collaboration between the readers and the manufacturers.

Before that Mendelson was publisher and editorial director at Retail Merchandiser, Supermarket Business and Nonfoods Merchandising magazines. He started his career, after graduating from Syracuse University, as a reporter for Gannett Newspapers in Westchester County, N.Y.

“I am extremely excited to be joining the DSN team,” Mendelson said. “The magazine has a long and well-earned reputation in the retail industry for insightful and ground-breaking editorial. I hope to continue that tradition and give all our readers the right information to help them perform their jobs more effectively and efficiently.”

Werner also joins DSN from Macfadden Communications where he was associate publisher of Grocery Headquarters magazine for the last 17 years. In his past role, Werner served as a liaison between the publication and the general merchandise/HBC industry and was critical in developing its extremely strong market share in those categories. He also worked on special assignments for other magazines at his former company.

A graduate of Southern Illinois University, Werner previously worked on such titles as Progressive Grocer, Supermarket Business and U.S. Distribution Journal.

DSN is a great place to continue my career,” Werner said. “I am extremely excited to join the DSN sales team and help the magazine continue its success well into the future. DSN has its pulse on the future of the mass retail industry, and I am very happy to be part of this team."

“Seth and Steve bring a tremendous amount of experience to the DSN team and we are all very happy to have both of them here,” added Savitch. "These additions are just two of the many things we plan to do in the near future to keep DSN, through its print and digital properties, the most relevant source of news and intelligence in the chain pharmacy industry.”

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VIDEO: Target leveraging beacons, Bluetooth for in-store navigation

BY Marianne Wilson

MINNEAPOLIS — Target is making it easier for customers to find their way around its stores — and to quickly find what they are looking for.

The chain is integrating beacon and Bluetooth technology into its mobile app. It will show the shopper’s location in real-time on the app’s map as they move about the store, and display nearby Cartwheel deals. Shoppers will also be able to find an item on the map through their digital shopping list.

In a posting on its website, Target describes the new technology as “a GPS for your shopping cart.”

“Just click on an item from your list and the app will indicate on a store map the precise aisle where you can find your item,” explained Target chief information and digital officer Mike McNamara in a video that accompanied the posting. (To see the video, click here.)

The new app technology will be live in across half of the chain in time for the holidays. It comes on the heels of another mobile enhancement: Target’s integration of its Cartwheel app within its mobile app. Both efforts are part of the company’s commitment to turnaround its business.

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