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Albertsons launches Healthy Eaters program for kids

BY Doug Desjardins

FULLERTON, Calif. Albertsons has started a field trip program for kids in kindergarten through fourth grade that teaches them about the importance of healthy eating.

The main goal of Albertsons Healthy Eaters is to stem the growing tide of childhood obesity and to get kids to develop good eating habits at an early age. “If children learn from a young age how to make the right food choices, they will be more likely to make those choices throughout their lifetime,” said Heidi Diller, a nutritionist for Albertsons. The field trip program began at store in Fullerton, Calif. on March 6.

Children in kindergarten, first and second grades will visit Albertsons supermarkets to learn simple concepts about healthy eating through interactive demonstrations. Third and fourth graders will focus on decision making and learning to read food labels that identify vital things like fat and sodium content. The program is being offered at supermarkets in eight states including Washington, Oregon, California, Nevada, Utah, Wyoming, Montana and Idaho.

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Soccer star to represent Nutrilite

BY DSN STAFF

ADA, Mich. Amway has announced that it has signed two-time FIFA Player of the Year Ronaldinho to a multi-year, global endorsement agreement to represent Nutrilite, a leading brand of vitamin, mineral and dietary supplements.

Amway reported tha the endorsement deal is the largest platform in the 74-year history of the Nutrilite brand and aligns Ronaldinho with other world-class athletes who endorse the Nutrilite brand.

As part of the partnership, Ronaldinho will be featured in a multi-national marketing campaign that spans 58 countries on six continents. In addition, the company named him as a Nutrilite global spokesperson for the Amway One by One campaign for children.

Ronaldinho will endorse the Nutrilite brand exclusively within the vitamin, mineral and dietary supplements as well as the protein categories. “It makes sense for me because we both believe that everyone should get the most out of what nature has given them,” said Ronaldinho.

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World snack foods market expected to reach $278.7 billion by 2010

BY Jenna Duncan

SAN JOSE, Calif. The global snack foods market should hit $278.7 billion in annual sales by the year 2010, says a new report by Global Industry Analysts.

Experts say snacking trends are on the rise due to busier lifestyles and increased awareness about healthy living. They say such packaging as single-serve or bite-sized packs, resealable snack containers and ready-to-eat items has become a driving variable for commercial success.

Health-conscious snackers are paying more and more attention to low fat, low-calorie, organic and vitamin- and mineral-fortified snacks and “carefree” snackers are demanding more options for flavors to meet their cravings, they say.

The report also says that globalization of brands and products has helped consumers in the developing world catch up to the West. Asia Pacific, Eastern Europe and Latin America all present opportunities for more growth in the world snack foods market, they say. 

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