BEAUTY CARE

Alberto-Culver shareholders OK acquisition by Unilever

BY Antoinette Alexander

LONDON and ROTTERDAM, Netherlands — Unilever has confirmed that Alberto-Culver shareholders have approved the proposed $3.7 billion Unilever acquisition, which was announced in September.

Separately, Unilever confirmed that it has received a second request for information from the United States Department of Justice in the regulatory review process. Unilever noted that it will continue to work with the DOJ in connection with its review.

The proposed acquisition includes such brands as TRESemme, Alberto VO5, Nexxus, St. Ives and Simple. The brands will complement Unilever’s existing portfolio, which includes such brands as Dove, Clear and Sunsilk in hair care, and Pond’s and Vaseline in skin care.

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Nivea kisses 2010 goodbye with campaign

BY Antoinette Alexander

NEW YORK — Beiersdorf’s Nivea beauty brand has enlisted the help of couple and TV personalities Bill and Giuliana Rancic, who will host New Year’s Eve atop the Nivea Kiss platform in the heart of Times Square.

In addition, the couple helped Nivea launch the "Kiss the One You Love Contest" on Facebook, a viral campaign that aims to bring together couples that may otherwise be kept apart this holiday season to share their love stories for a chance to join the celebrity couple as they host Nivea’s third annual New Year’s Eve celebration.

As of Dec. 1, couples can log on to Facebook.com/NIVEAusa to share their stories of love and how they have been kept apart this holiday season on a personal profile page, complete with a photo (optional) and personal URL.

The couple’s entry also will be viewable on the main contest page where consumers can view and vote on their favorite love stories. Voting will come to a close on Dec. 23, and the winning couples will be announced on Dec. 28 via Facebook.

As the official sponsor of the Times Square Alliance New Year’s Eve Celebration for the third consecutive year, Nivea will help prep the lips of thousands of people in Times Square with "A Kiss of Smoothness."

Throughout the evening, the Nivea Kiss Platform will feature memorable moments to entertain the crowd. The brand also will paint Times Square blue, creating the signature "sea of blue" featuring New Year’s Eve accessories and Nivea lip care products to protect the lips of revelers in Times Square.

Nivea also has teamed up with multiplatinum-selling singer-songwriter Taio Cruz, who will be the first-ever artist to do a live performance of John Lennon’s "Imagine" just before the final countdown to midnight on New Year’s Eve 2011 on the Nivea Kiss platform.

Following the performance, Cruz’s version of "Imagine" will be available to download exclusively on iTunes beginning Jan. 1 through Jan. 31, 2011, with proceeds benefiting the nonprofit organization Big Brothers Big Sisters.

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‘Glee’ star becomes Flirt! spokeswoman

BY Antoinette Alexander

NEW YORK — Flirt! Cosmetics, which is available exclusively at Kohl’s, has teamed up with "Glee" star Heather Morris, who will be the new celebrity style ambassador in support of the brand’s spring 2011 product collection.

Morris will act as ambassador for brands appearing on Flirt!’s website and social networks and will supportx in-store and promotional efforts, including a consumer contest looking for the next "flirtiest performer." The campaign will launch in early 2011.

"Heather Morris is the perfect fit for the Flirt! brand, and we couldn’t be more excited to have her as a part of our team," stated Julie Howard, SVP marketing for Flirt! Cosmetics. "Heather is fun, sassy, playful and, of course, flirty, all qualities that inherently fit with our brand personality and the direction of our new spring product line. We feel very lucky and honored to be working with someone so talented — a true rising star."

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