BEAUTY CARE

Alberto-Culver restages Noxzema, unveils new products

BY Antoinette Alexander

MELROSE PARK, Ill. Alberto-Culver, which bought the Noxzema brand from Procter & Gamble in 2008, is giving the line a makeover with several new products and a new restaged look.

New to the 9-SKU portfolio for 2010 are the clean blemish control foaming wash and the clean blemish control daily scrub. The products have a suggested retail price of $4.99 each.

Getting a new look are the triple clean anti-blemish pads, the clean moisture makeup removal cloths and the 2-oz. jar of original deep cleansing cream.

Meanwhile, several other products in the collection are getting a makeover and are also available in a new size: The original deep cleansing cream (12-oz.), the deep cleansing cream plus moisturizers (12-oz.), the clean moisture deep cleansing cream (8-oz.), and the triple clean anti-bacterial lathering cleanser (6-oz.).

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Alberto-Culver reports Q1 sales

BY Antoinette Alexander

MELROSE, Ill. Alberto-Culver, whose brands include TRESemme, St Ives, Nexxus and Noxzema, announced on Monday that net sales rose 2.9% during the first quarter, with particularly strong sales growth in its international segment.

“While the hair care category remains soft, trends are slowing beginning to improve and we continue to gain market share,” stated V. James Marino, president and CEO. “Sales growth was particularly strong in our international segment, even with a very strong performance in the prior-year quarter.”

Net sales for the quarter rose 2.9% to $363 million. On an organic basis, which excludes the effect of foreign currently fluctuations and acquisitions and divestitures, sales were flat in the quarter.

In the United States, despite market share gains and continued growth on TRESemme, sales slipped 2.5% compared with the prior-year when sales rose 8% (including 4% growth from last year’s Noxzema acquisition).

International sales increased 12.3% (foreign currency fluctuations accounted for 8.5% of the growth) behind double-digit growth on TRESemme and St Ives.

Added Carol Lavin Bernick, executive chairman, “While market conditions remain challenging, our business model continues to generate profitable growth. Our focus and consistent strategy of driving growth in our core beauty care brands is a major contributor to our success. Our December acquisition of Simple, a U.K.-based leading skin care brand, builds on that strategy, further strengthens our beauty care portfolio and creates additional growth opportunities.”

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Avril Lavigne joins Proactiv as spokeswoman

BY Antoinette Alexander

PALM DESERT, Calif. Singer Avril Lavigne is the latest celebrity to endorse Proactiv acne-fighting products.

“After trying everything — from toothpaste to rubbing alcohol, men’s aftershave to tea tree oil — I started using Proactiv. Fortunately, it really worked for me. Today, I still use Proactiv to help keep my skin clear,” stated Lavigne, who recently signed with Guthy-Renker to play a key role in the launch of the new Proactiv.

“I think it’s gutsy for Avril to talk about acne and her Proactiv story, but she wanted to do it, and she wanted to do it in a plain-speaking, matter-of-fact way that is relatable,” stated Lenny Lieberman, head of Guthy-Renker Studio, producer of new ads.

Other celebrities who have shared their acne stories and spoken out for Proactiv include Julianne Hough of “Dancing With The Stars,” actress Melissa Claire Egan and Miss America 2006 Jennifer Berry.

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