Alberto-Culver launches new Nexxus products for 2008
MELROSE PARK, Ill. Alberto-Culver is gearing up for 2008 with the launch of several new products under its Nexxus salon brand at mass.
Launching in January:
- Sublime Volume Conditioner, which promises to deliver up to 15 percent increase in hair diameter. The product is a hydration system that restores manageability and adds dimensional shine.
- 360° Volume Finishing Mist is developed to provide 24-hour humidity resistance. The Mist provides natural-looking, touchable volume that won’t fall flat.
- Gorgeuous Curls Foam Styler and Curl Allure Styling Elixir are equipped with Curl Protexx Technology that promises to lock out humidity. The new formulas were developed to improve curl definition and retention.
- Sleek Memory Spray is a styling spray that helps make the daily straightening routine faster and easier.
- Humectress Luxe Leave-In Spray is a new complement to Humectress Conditioner.
Ultreo files countersuit against P&G regarding electric toothbrush
SEATTLE Toothbrush maker Ultreo has filed a countersuit against Procter & Gamble alleging that P&G, which makes the Oral-B power toothbrush, is misleading consumers and dental professionals by falsely disparaging Ultreo.
In September, P&G filed a lawsuit claiming that Ultreo used false advertising related to its ultrasound toothbrushes. Both suits were filed in the United States District Court for the Southern District of New York.
In its lawsuit, P&G sought to stop Ultreo from making the alleged false claims and to issue corrective advertising and literature. P&G sought to recover damages for Ultreo’s alleged false advertising and unfair competition.
As a testament to Ultreo’s confidence in its ultrasound technology, the company stated that it is encouraging dental professionals and consumers to try Ultreo exclusively for 30 days. If teeth don’t feel cleaner than ever before, users can return the product for a full refund.
The company stated that its Ultreo is a scientifically based product developed at the University of Washington in association with former scientists, engineers and executives of Optiva Corp., the developers of the original Sonicare toothbrush. It further states that the effectiveness of Ultreo is supported by scientific evidence, including human clinical studies.
“Our marketing focuses on the strong scientific evidence behind Ultreo and the proven consumer preference for the incredible feel of clean Ultreo provides,” stated Ultreo chief executive officer and president Jack Gallagher. “It’s obvious that this is the real source of concern for P&G. The fact that a $76 billion market leader is attacking and disparaging a $3 million startup offering a technical innovation simply validates Ultreo’s acceptance by the marketplace.”
Bare Escentuals names Jim Taschetta as marketing officer
SAN FRANCISCO Bare Escentuals, which is known for its mineral-based makeup, has appointed former Procter & Gamble executive Jim Taschetta to the newly created position of chief marketing officer.
Taschetta, who is a 20-year marketing veteran, has held positions at Visa USA, Yodlee, The Coca-Cola Co. and P&G. Most recently, he served as senior vice president of marketing strategy and planning at Visa USA. Before that he spent 10 years in brand management at P&G, including seven years overseas where he managed the hair care and bar soap categories for Argentina and Uruguay.
In addition, Diane Miles as president of wholesale/international will oversee all of the company’s bricks-and-mortar wholesale relationships including Sephora, Ulta, department stores and spas as well as Bare Escentuals’ international business.
The company is searching for a president of retail who will oversee all aspects of Bare Escentuals’ company-owned boutiques.
Each position reports to Leslie Blodgett, chief executive officer.