Alaffia’s Beautiful Curls products now available at Whole Foods
OLYMPIA, Wash. Alaffia, a fair trade and natural beauty company, has announced that its line of hair care products now is available at Whole Foods and select food stores.
The Beautiful Curls products are formulated specifically for waves, curls and kinky hair. Beautiful Curls formulas combine unrefined shea butter with fresh plant extracts, unrefined oils and naturally sourced additives to soften, moisturize and enhance curls. They are free of harsh sulfates, mineral oil, synthetic fragrances and parabens, and they are not tested on animals.
The curl-activating shea butter system for curly to kinky hair collection includes:
- Shea butter curl activating shampoo;
- Shea butter curl activating leave-in conditioner;
- Shea butter deep-conditioning treatment;
- Shea butter curl activating cream;
- Shea butter curl sculpting wax; and
- Shea butter curl reviving tonic.
The curl-enhancing shea butter system for wavy to curly hair collection includes:
- Shea butter curl enhancing shampoo;
- Shea butter curl enhancing leave-in conditioner; and
- Shea butter curl defining gel.
The curl-nurturing shea butter system for babies and up line includes:
- Shea butter curl-nurturing shampoo; and
- Shea butter curl-nurturing leave-in conditioner.
Hard Candy beauty promotions to hit Walmart this fall
NEW YORK Hard Candy, which is sold exclusively at Walmart, will be offering its Kal-eye-descope and Meteor-eyes baked shadows — which are highly pigmented wet/dry shadows that instantly make eyes pop –with a mini eye shadow primer at no additional cost between September and November.
Hard Candy eye shadow primer, although not sold as an individual product, has achieved cult status among Hard Candy aficionados. Previously, this product only was available attached to the In The Shadows collection. The Kal-eye-descope and Meteor-eyes baked shadows and the newly attached mini eye shadow primer will be priced at $6.
For the same two-month period this fall, every Sheer Envy Face Primer will be sold with a mini plumping serum in light pink Girl Next Door. In addition, Mouthing Off, a favorite gloss across the board, will be paired with a glittering black Walk the Line liner in Asphalt and Hot Smudge.
Continental Fragrances gets private equity infusion from CID Capital
AUBURN HILLS, Mich. Continental Fragrances, whose hair care brands include Salon Grafix, Giga.Hold and High Beams, has announced a private equity infusion from CID Capital that will enable the company to accelerate new product introductions and leverage its brand equity.
Scott Petchul, company co-founder and new CEO of Continental Fragrances, and his team will continue to lead the day-to-day operations of the company. “We are excited to partner with CID. [Its] consumer products experience and investment approach will be instrumental in supporting our team as we capitalize on the many opportunities to build our company,” Petchul stated. “We were looking for a partner that shared our vision, understood consumer products and could provide meaningful resources to support our growth. We found that in CID.”