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AisleBuyer’s mPromo helps brands, retailers influence in-store purchasing behaviors

BY Allison Cerra

BOSTON — AisleBuyer has introduced a new in-store mobile commerce solution that is designed to deliver a brand’s offers to a customer’s smartphone while he or she is shopping in the store.

AisleBuyer said mPromo inspires product purchases by allowing brands to push targeted offers and product recommendations to shoppers through AisleBuyer-powered mobile applications, which creates a dynamic between brands and retailers. Additionally, AisleBuyer said, mPromo can deliver competitive or complementary products right on the screen of a customer’s smartphone, as well as personalize offers for individual shoppers "to improve conversion rates and maximize [return on investment] on marketing spend."

"With mPromo, brands have the opportunity to localize their marketing campaigns at the store level while utilizing data on shopping behavior to deliver targeted recommendations, promotions and coupons," AisleBuyer CEO Andrew Paradise said. "Not since the introduction of the endcap display have brands had this much influence over in-aisle purchasing decisions."

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Holiday season-to-date sees 15% jump in online sales

BY Allison Cerra

RESTON, Va. — The holiday season-to-date has garnered $24.6 billion in online sales, a 15% increase above corresponding days last year, ComScore reported.

In addition to the 15% increase in spending recorded for the first 39 days of the holiday season, ComScore also noted that the most recent week (week ended Dec. 9) reached $5.9 billion in spending, an increase of 15% versus the corresponding week last year.

What’s more, ComScore noted that 4-out-of-7 of the individual shopping days that have surpassed $1 billion in spending have occurred in 2011: Cyber Monday (Nov. 28), which totaled $1.25 billion; Dec. 5, which totaled $1.18 billion; Nov. 29, which totaled $1.12 billion and Dec. 6, which totaled $1.11 billion.

"The most recent week of the online holiday shopping season saw growth rates remain in line with the season-to-date at 15% and three individual spending days eclipse the $1 billion threshold," ComScore chairman Gian Fulgoni said. "These highlights represent another very positive sign for the holiday shopping season, as the week following ‘Cyber Week’ often experiences relative softness in spending momentum due to retailers pulling back on their promotional activity."

ComScore also projected that the Monday occurring around the second week of December, which is referred to as "Green Monday," is expected to be the heaviest online spending day (or among the heaviest online spending days) of the year.

"As we enter what will be the heaviest week of the season for online retailers – beginning with ‘Green Monday’ on Dec. 12 — all signs are now pointing to a strong finish to the season," Fulgoni said. "We know that Green Monday will rank among the top online spending days of the season, but it’s hold on the No. 1 position may be slipping somewhat over time. One possible reason is that as Free Shipping Day (Friday, Dec. 16 this year) gains in importance each year, online spending during the heaviest week of the season is being more evenly distributed throughout the week, whereas in the past there was a much higher concentration of spending during the early part of the week."

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Fresh & Easy offers holiday meals to Southern California customers

BY Allison Cerra

EL SEGUNDO, Calif. — Fresh & Easy is offering Southern California customers a chance to purchase holiday meals.

The program, which had a test run during Thanksgiving, provides meals that can feed up to eight people.

"Customers were delighted with the great quality and low price of a holiday meal that could feed an entire family of eight," Fresh & Easy chief customer officer John Burry said. "We are thrilled to extend this program to all of our Southern California customers and to offer even more Fresh & Easy holiday cheer with fresh, affordable meals for families and friends to enjoy this holiday season."

The holiday meals range from $45 to $65.

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