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Aisle7 launches social media-friendly health content platform

BY Michael Johnsen

PORTLAND, Ore. — Aisle7, creators of Healthnotes, last week announced the availability of Aisle7 Content Explorer, a solution that allows marketers to execute content-focused wellness campaigns on their websites, newsletters, blogs and social media sites.

“Facebook, Twitter and other social services are accelerating the speed of communication," stated Skye Lininger, Aisle7 CEO. "Aisle7 Content Explorer simplifies the process. Customers have access to every single piece of content the moment it’s created. More importantly, they can share it with their audience instantaneously without requiring technical or IT resources.”

The Aisle7 content library consists of wellness articles, content widgets and decision tools to help consumers make informed self-care choices. With Aisle7 Content Explorer, marketers can perform a detailed search, preview an asset and publish to the desired marketing channel. A new Web page, email message, newsletter article or Facebook post on a wellness topic can be distributed to an audience within minutes, Lininger said.

Aisle7 Content Explorer also provides a new “Hot Topics” feature that gives marketers relevant content suggestions on what to share. The latest science-based news, seasonal features and trending topics are featured and updated regularly, providing engaging ideas to create conversations online.

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Black Radiance names new brand manager

BY Antoinette Alexander

CITY OF INDUSTRY, Calif. — Black Radiance, a Markwins beauty brand, has hired Robyn Turner as its newest brand manager.

Turner’s key responsibilities will include portfolio management, product development, promotional program development, in-store merchandising, online programs and marketing financials, to extend Black Radiance’s leadership in ethnic cosmetics.

Turner joins the Black Radiance team from SpaRitual/Orly International, where she served as product development and reserach and development manager since 2009. Prior to that, she held positions at D.L. & Co. & Modern Alchemy, DayNa Decker Environments and Mojo Cosmetics.
 

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BioScrip boosts sales, narrows losses in Q2

BY Alaric DeArment

ELMSFORD, N.Y. — Specialty pharmacy provider BioSrip had sales of $441.4 million and a loss of $2.3 million during second quarter 2011, the company said.

The sales figure for the quarter, which ended June 30, represented a 7.1% increase over second quarter 2010’s $412 million. This included a rise in pharmacy services revenue to $332.1 million, from $305.4 million in second quarter 2010, and an increase in infusion and home health services revenue to $109.3 million, from $106.7 million the year before. The quarter’s losses represented a decrease of about $0.8 million compared with second quarter 2010.

"Overall, we are making positive steps forward in establishing ourselves as a recognized national provider of infusion and pharmacy services, and the initiatives we put in place with managed care payers over the last year are beginning to produce results," BioScrip president and CEO Rick Smith said. "While there is still more work to be done, we are pleased to see progress as we look forward to the second half of the year."

For the first six months of fiscal 2011, sales were $880.7 million, compared with $747.1 million in second quarter 2010. Profits for the first six months were $0.6 million, compared with a loss of $4 million during the first six months of 2010.

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