Aisle7 establishes online decision support tools
PORTLAND, Ore. — Aisle7 on Thursday announced the availability of an online decision support engine to provide science-based, self-care product recommendations by way of questionnaires, interactive widgets and proprietary content-targeting technology.
The new Aisle7 online decision support tools include a “Homeopathic Medicine Finder,” which was created in partnership with Boiron, and will be featured across more than 2,000 in-store retail locations and 150 websites served by Aisle7.
"Every year, more health-and-wellness products are introduced to the market, making it ever more confusing for consumers to make the best choices," stated Schuyler Lininger, Aisle7 CEO. "Decision support tools remove the guesswork by connecting the dots between health goals and helpful product categories."
The interactive website tools include:
Vitamin Advisor: A two-page questionnaire that provides personalized supplement recommendations with optional commerce integration. Initial integrations demonstrate a 70% completion rate with a 20% add-to-cart conversion;
Supplement Finder: A widget that provides answers to common questions on the supplements to take for health conditions, with drugs or wellness goals; and
Homeopathic Medicine Finder: A tool that allows consumers to filter through more than 350 health conditions and symptoms to find the right homeopathic product.
Study: Patients need wake-up call about link between kidney disease, diabetes
NEW YORK — A multicultural study that will appear in the March issue of the Journal of Renal Care underscored the relationship between kidney disease and diabetes, and the need for greater awareness of this link.
In this small study, 23 South Asian diabetes patients and 25 white diabetes patients between the ages of 34 years and 79 years — with an average age of just older than 70 years — were surveyed to note any differences in the experiences, knowledge and attitudes of the two groups.
The researchers, led by Gurch Randhawa, director of the Institute for Health Research at the University of Bedfordshire, and research fellow Emma Wilkinson, found that many of the patients studied were unaware of possible kidney problems before their referral to specialist services. Overall, patients felt that they had received limited information about possible complications when they were diagnosed with diabetes, the researchers noted.
"Our research shows that low awareness and lack of information about kidney problems are common in both the South Asian and white patients we spoke to," Randhawa said. "In some cases, this was exacerbated by language barriers. The findings also demonstrate that the long-term educational needs of patients who have had diabetes for many years are just as important as the need to make newly diagnosed patients aware of all the health risks they face."
Walgreens shows ‘there’s a way’ with private-label offerings
NEW YORK — Walgreens is in the process of introducing a wide-scale national campaign that has its pharmacists recommending Walgreens store-brand products in favor of national brands, the New York Times reported Thursday.
The new ad campaign, an extension of Walgreens’ “There’s a Way” campaign introduced last year, will mark the first time the company is promoting its private-label offerings beyond the Sunday circulars and in-store point-of-purchase material.
The reason behind the change in tactics is simple — store brand is in vogue. Out of more than 1,000 adults surveyed in January, 84% purchased a store-brand over-the-counter medicine, and 36% noted that they had increased their amount of private-label purchases in the past year, according to a survey conducted by Opinion Research on behalf of Walgreens, the Times reported.
Walgreens will be featuring the campaign as part of its partnership with ParentsAsk.com, which first was implemented last spring. ParentsAsk.com features a Walgreens-branded site with advice videos from Walgreens pharmacist Stacia Woodcock. Woodcock also will be recommending Walgreens’ store-brand products. Check out the videos here.
According to the Times report, Walgreens will place banner ads comparing Walgreens’ store brands with name brands on such websites as ABC.com and CBS.com. Walgreens also will partner with the women-centric blog publishing network BlogHer.