Aisle411 teams with Google’s Project Tango on creating 3-D maps of retail spaces for mobile app
SAN FRANCISCO — Aisle411 on Wednesday announced a new functionality that will allow retail shoppers using Google’s Project Tango to search and navigate to product locations while getting rewarded in retail environments in a revolutionary new way.
Fully unveiled at the Google I/O Developer Conference on June 25, Google’s Project Tango is a new technology used for creating 3D maps of indoor spaces with the ability to show a user’s precise location and orientation within centimeters of accuracy. Aisle411 is leveraging the Project Tango technology and integrating it with its inventory searchable indoor maps for retailers. The combined solutions from Project Tango and aisle411 allow users to search and navigate to specific products in a 3D augmented reality experience inside the store. Users of aisle411’s in-store mobile marketing platform can also simultaneously discover personalized coupons, offers and rewards that “pop out” of the shelf along their in-store route, along with collecting loyalty rewards just for walking down aisles.
“We are thrilled to be working with Google’s Project Tango team to continue deploying mobile technologies that enhance the in-store shopping experience for shoppers,” stated aisle411 CEO Nathan Pettyjohn. “Today’s shoppers are engaged with their mobile devices while in store. They are smart and digitally savvy and in this highly competitive retail ecosystem, it’s critical for retailers that their shoppers have the right tools to keep them engaged in the shopping experience. This new application is a fun way to shop and is sure to engage anyone using it.”
Project Tango is a multi-partner effort with universities, research institutions and over 40 industry partners that builds upon over a decade of research in robotics and computer vision, concentrating that technology into a mobile platform. The performance of mobile processors are now just getting powerful enough to put this into the hands of consumers. Just one of the engagement features in aisle411’s initial app experience includes the opportunity for loyalty points to be earned when the user “walks through a particular aisle and collects points,” similar to a video game. Augmented special offers on the shelf can also then be “clipped” to the loyalty card.
The new Project Tango technology is being piloted in multiple locations with major retailers, including Walgreens, over the coming months all with unique 3D augmented reality indoor maps and other engaging in-store experiences. These stores will join more than 12,500 retailers across the United States that benefit from aisle411’s comprehensive in-store mobile marketing platform technology, the company stated.
Survey: 4% U.S. broadband households plan to purchase smart watch next year, up from 2% last year
DALLAS — Parks Associates on Wednesday announced that 2% of U.S. broadband households purchased a smart watch in 2013, with another 4% very likely to purchase a smart watch in the next 12 months.
The research, including a first-quarter 2014 survey of 10,000 U.S. broadband households, found Samsung as the leading smart watch brand. Among smart watch buyers, 20% purchased directly from the manufacturer, 18% from Amazon and 17% from Best Buy. Nearly one-half of consumers who acquired a smart watch in 2013 received it as a gift.
"Extending health and fitness tracking functions to wearables is not new, but many large consumer brands want to leverage their consumer influence and developer support to get into a more lucrative business — consumers' health and behavioral data, which are critical to healthcare providers' consumer engagement efforts," stated Harry Wang, director of health and mobile product research at Parks Associates. "Apple and Samsung have entered this market with the HealthKit and SAMI platforms, respectively, and we expect to see a major announcement about Google Fit … this week."
"This new market is still wide open. Samsung has established an early lead, but it will face much stronger competition when Apple and Google products hit the market," suggested Parks senior analyst Jennifer Kent. "Consumer acquisition is only half the battle; consumer retention will be a big struggle in wearables. Not only are wearable manufacturers battling each other for market share, but given consumers' natural tendencies to slack off their fitness regimens, manufacturers and app developers must also work to keep consumers engaged with their products."
Target announces LEED certification for all store locations opened across Canada in 2013
MISSISSAUGA, Ontario — Target has announced that all 124 store locations that opened across Canada in 2013 have been awarded Leadership in Energy & Environmental Design certification. Previously, Target announced certification of the first 68 stores and with Thursday’s announcement the remaining 56 stores that opened in 2013 are now LEED certified.
“This past year marked a major milestone for Target as we delivered on the unprecedented goal of opening 124 stores across ten provinces,” stated Mark Schindele, president, Target Canada. “LEED certification of these 124 stores reinforces Target’s commitment to the environment, making Target a leader among Canadian retailers when it comes to sustainable buildings.”
Target stores were awarded LEED certification through the U.S. Green Building Council’s LEED Volume Program, which streamlines the certification process for buildings in both Canada and the United States. In order to obtain certification, Target stores had to undergo various rounds of audits throughout 2013, and meet criteria across five LEED categories, including: Sustainable Sites, Water Efficiency, Energy and Atmosphere, Materials and Resources and Indoor Environmental Quality.
Target stated that it will pursue LEED certification for the nine additional stores opening throughout 2014, including the three stores that opened in March in Ontario, Alberta and British Columbia. The remaining six Target locations will open in Ontario, with single store additions planned for Quebec and Manitoba.