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Aisle411 store map app now directing consumer traffic in all Walgreens stores

BY Michael Johnsen

PALO ALTO, Calif. — Aisle411, a mobile retail navigation service, on Tuesday announced that its virtual mapping and navigation smartphone application is available to use in all of Walgreens’ 7,907 drug stores nationwide.

With Aisle411’s in-store mapping platform, customers can use their smartphones to view maps of any Walgreens store, allowing shoppers to locate products down to a particular section of each aisle. Walgreens is the first national retailer with all of its stores mapped in a mobile application, Aisle411 stated.

"Retailers are constantly looking for solutions to enhance their customer’s store visits and improve convenience," stated Nathan Pettyjohn, CEO of Aisle411. "Aisle411 allows retailers to empower their shoppers by providing information, such as product locations, right in customers’ hands, making the shopping experience more convenient and fun."

Nearly 84% of shoppers have difficulty finding products on store shelves, and more than 20% of shoppers leave the store without their full purchase intent, Aisle411 discovered in a recent consumer survey. The Aisle411 app is available for free from the iPhone App Store and the Google Play store.

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J&J seeks approval for Simponi in ulcerative colitis

BY Alaric DeArment

HORSHAM, Pa. — A subsidiary of Johnson & Johnson is hoping to win an additional approval for one of its drugs.

Janssen Biotech and Janssen Biologics B.V. announced the submission of a supplemental regulatory application to the Food and Drug Administration for Simponi (golimumab) for treatment of moderately to severely active ulcerative colitis, an inflammatory bowel disease that affects about 700,000 people in the United States. The drug already is approved for rheumatoid arthritis, psoriatic arthritis and ankylosing spondylitis.

"We are pleased to bring forward submissions for Simponi as a potential therapeutic option for patients who fail to respond to conventional treatments and who face the continued debilitating effects of living with ulcerative colitis and, in some circumstances, a decision for surgery," Janssen Research and Development VP and head of immunology development Jerome Boscia said.


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Coconut Numerical collection arrives from Yankee Candle

BY Allison Cerra

SOUTH DEERFIELD, Mass. — Yankee Candle has introduced a new limited-edition collection.

The Coconut Numerical line offers five fragrances that are available in large tumbler and novelty filled canister varieties, along with coordinating accessories. The lineup includes coconut and sea air, coconut and beach flower, coconut and mandarin, coconut and lime, and coconut and vanilla bean scents.

"We are excited to offer this distinctive collection," Yankee Candle SVP brand, design and innovation Hope Margala Klein said. "The candles and coordinating accessories with their decor-friendly earth tones offer an easy way to bring style and great fragrance to every room of the home."

The Coconut Numerical collection carries a suggested retail price range from $9.99 to $27.99.

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