HEALTH

Airborne appoints new COO

BY Michael Johnsen

MINNEAPOLIS Airborne on Thursday announced that Libby Trader has joined the company as COO.

“We are excited to have [Trader] join the company as we work to grow and expand the Airborne brand. [Trader’s] strategic planning and marketing expertise, as well as her proven results in consumer products and retail make her an outstanding addition to our team,” stated Marti Morfitt, Airborne CEO.

Prior to Airborne, Trader was general manager of Lakewinds Natural Foods, a 13,000 member-owned natural and organic foods cooperative, where she was responsible for strategic planning, marketing, store operations and profitability of its three Minnesota locations.

Trader holds a master’s in business administration from the University of North Carolina and a bachelor’s in marketing from the University of Utah.

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BCBS chapter to use Diabetes Know Now! in community awareness campaign

BY Allison Cerra

BASKING RIDGE, N.J. Diabetes Know Now!, the interactive, diabetes health-screening platform, will be used as part of a new community campaign to combat diabetes in the Kansas City, Mo., area.

Blue Cross and Blue Shield of Kansas City said its use of the Diabetes Know Now! platform will be an integral part of its “crucial community awareness campaign” and will use the Diabetes Know Now! suite of services to tackle the diabetes epidemic in the area.

“We have always stressed the importance of personal accountability in lifestyle and health care choices. Now, with healthcare reform on the horizon and talk in Washington, D.C. of a greater emphasis on prevention and accountability, Diabetes Know Now! is one way to be sure you’re staying healthy and getting the medical help you may need,” said Tom Bowser, president and CEO of Blue KC.

Hooper Holmes Health & Wellness, the developer of Diabetes Know Now!, said it is working with other payors and plan sponsors to further extend the reach of the interactive platform.

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Cornblatt joins Nutramax Labs’ consumer division team

BY Michael Johnsen

EDGEWOOD, Md. Nutramax Labs on Wednesday announced the addition of Brian Cornblatt to their consumer division team.

“Dr. Cornblatt comes to Nutramax Laboratories during a time of growth and expansion,” stated Troy Henderson, VP corporate operations and professional services at Nutramax. “The addition of Dr. Cornblatt to the Nutramax Laboratories team will further ensure the quality, innovation, and research for which Nutramax Laboratories is known in the industry.”

Cornblatt joined Nutramax Labs to collaborate with manufacturing, development and quality groups to bring new products to market and support those products post-launch. In addition, Cornblatt will collaborate with research and development departments in identifying, planning and summarizing laboratory and clinical studies for Nutramax Laboratories products into publishing and marketing pieces.

“The need for non-toxic and naturally-derived agents that have broad application at promoting health is great,” Cornblatt said. “At Nutramax Laboratories there is an impressive and unique commitment to an in-house research program that focuses on uncovering the scientific rationale for how their products work while ensuring overall product quality and safety.”

A Hopkins graduate with a PhD in pharmacology and molecular sciences and a post doctoral fellowship in environmental health sciences/toxicology, Cornblatt has been engaged in medical research for two decades, Nutramax stated.

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