Aimee Mullins tapped as latest L’Oréal Paris global ambassador
PARIS — L’Oréal Paris has named Aimee Mullins, athlete, fashion model and actress, as its newest global ambassador.
She joins the L’Oréal Paris family of spokeswomen, which includes Milla Jovovich, Beyonce Knowles, Diane Keaton, Diane Kruger, Evangeline Lilly, Eva Longoria, Jennifer Lopez, Andie MacDowell, Julianna Marguiles, Freida Pinto, Gwen Stefani and Kerry Washington.
"Aimee Mullins is a truly remarkable woman. An accomplished athlete, muse, fashion, model and talented actress, yet she is so much more: a smart, confident, curious woman who will wholly represent our philosophy, ‘Because You’re Worth It.’ We are proud to welcome her to the L’Oréal Paris family," stated Karen Fondu, president of L’Oréal Paris.
While attending Georgetown University on a full academic scholarship, Mullins embarked upon an athletic career and became the first woman with prosthetic legs to compete in top-level NCAA (National Collegiate Athletic Association) competitions. She competed in the 1996 Paralympic Games in Atlanta in the 100-meter and 200-meter dashes, as well as the long jump, and set world records in all three events. In 2007, she became the president of the Women’s Sports Foundation.
However, Mullins did not stop there: she turned her focus to the world of fashion. In 1999, she became a muse to British fashion designer Alexander McQueen, and walked the runway in his London show using intricately carved wooden prosthetics. This cultural milestone was recognized by many, and People magazine included Mullins in its list of the "World’s 50 Most Beautiful People."
In addition, Mullins was recognized for her performance in the film "Cremaster 3" by Matthew Barney in 2003, and she continues her film work with him in their current collaboration "Ancient Evenings," an adaptation of the Norman Mailer novel, in which she stars as "Isis."
Mullins has been featured in numerous magazines all over the world, including Vogue, Harper’s Bazaar, W, Sports Illustrated, Life, Glamour and Elle, and regularly appears on TV programs and at conferences.
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Appetite for skin care fattens up prestige sales
Following a dismal year in 2009, U.S. prestige beauty categories experienced an upswing in 2010 and, judging by the numbers, 2011 looks to be a positive year for prestige beauty.
“What a difference a year makes. If there were any doubts of the continued appeal of prestige beauty products and the tenacity of the beauty industry after the declines of 2009, then 2010 provided a loud, clear and most encouraging answer,” stated Karen Grant, VP and senior global industry analyst for the NPD Group, which defines prestige beauty as products sold mainly in U.S. department stores.
According to NPD, the total U.S. prestige beauty industry showed an increase of 4% in dollar sales in 2010 compared with 2009, after two consecutive years of decline.
In 2010, all the U.S. prestige beauty categories experienced dollar growth, as opposed to 2009 where all categories, including the total prestige industry, declined.
Beauty mavens continue to have an appetite for skin care products, as prestige skin care posted the biggest increase, followed by prestige makeup and prestige fragrance.
By the first half of 2010, anti-aging had captured the bulk (61%) of the facial skin care market. In the face category, anti-aging outperformed the overall segment and was up 9% compared with the first half of 2009. Of the anti-aging dollars, the majority was spent on facial moisturizers (44% dollar share), with age specialists representing the second-largest segment (25% share) followed by eye products (19% share).
The article above is part of the DSN Category Review Series. For the complete Prestige Buy-In Report, including extensive charts, data and more analysis, click here.
ReportersNotebook — Beauty Care, 2/28/11
SUPPLIER NEWS — Pacific World is launching exclusively at Walmart in March its new GeoGirl eco-friendly beauty line for tweens. The 69-SKU collection, which has suggested retail pricing between $3.98 and $5.98, includes makeup for face, lips, cheeks and eyes, as well as skin and body care. The formulas are made with 100%-natural fragrances, and the packaging is made of recyclable materials.
Hair care company Salon Grafix is releasing for spring its new 450 Maximum Heat Protect spray to help protect hair from the extreme heat of such styling appliances as flat irons, blow-dryers and curling irons. The product will retail for $6.99.
Celebrity and supermodel Heidi Klum has teamed up with Coty to develop and market her own signature fragrance called Heidi Klum Shine. The fragrance is expected to launch in fall 2011 and will be managed by the Coty Beauty division.
EXECUTIVE NEWS — Procter & Gamble’s Robert Steele, vice chairman of global health and well-being, will retire effective Sept. 1. Steele oversees oral care, feminine care, personal health care, pet care and snacks for P&G. As part of this management change, P&G will consolidate its current three global business units into two: beauty and grooming, and household care. The oral care and feminine care businesses will become part of P&G’s beauty and grooming GBU. The personal health care, pet care and snacks businesses will become part of P&G’s household care GBU.
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