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AHRQ announces winners of Evidence-Based Care Challenge

BY Antoinette Alexander

The Agency for Healthcare Research and Quality, which is an agency within the Department of Health and Human Services, has announced the winners of its Evidence-Based Care Challenge, a pilot project developed to increase awareness and use of evidence-based healthcare tools in the retail health setting.

The EBC Challenge, launched by AHRQ through the Community Forum with American Institutes for Research and a subcontract to AcademyHealth, ran from June 18 to 
Oct. 19, 2012.

Nurse practitioners, physician assistants, researchers and other professionals worked to find creative ways to translate existing AHRQ research reports into provider-friendly resources for use in retail settings. Challenge entrants were asked to use research findings from the AHRQ Health Literacy report, plus either the Otitis Media report or the Screening for Obesity in Children and Adolescents report as a basis for their submission.

An independent panel of experts selected the winning teams on the basis of effectiveness, usefulness, scalability, creativity and 
team composition.

Coming in at first place was the QR Medica team for its beta-version Web site featuring evidence-based content on Otitis media for both healthcare providers and patients. Future versions of the website may include content on other key conditions commonly treated in the convenience care setting.

First-place team members included:

  • Team Lead: Kelly McGee of Take Care Health Services in New Albany, Ohio;

  • Melinda McGaughy of Take Care Health Services in Heath, Ohio;

  • Paul Vineyard, freelance IT;

  • Janet Schmittgen of Walgreens in Heath, Ohio;

  • Christine Lake, a nursing student at the American Institute of

  • Alternative Medicine in Columbus, Ohio;

  • Jordan A. McGaughy, a nursing student at Central Ohio Technical College in Newark, Ohio; and

  • Amanda McGaughy, a nursing student at Ohio State University in Columbus.

Coming in at second place was the PAWS team, which developed a double-sided brochure on Otitis media intended to help patients navigate treatment decisions with their provider at the point of care.

Members of PAWS team included:

  • Team lead: Janette Capaci of CVS Caremark’s Minute Clinic in Lexington, 
S.C.; and

  • CVS Caremark members in Lexington: Larry Powers, Patti Langston, Kristy Clark, Amanda Matthews, Deborah Boland, Maria Taylor, Cheryl Lee, Brandon Batchelor and Coulton Giles.

Taking third place was the Tympanic Trio for its paper brochure “flipbook” on Otitis media with images on both sides of every page. The resource is designed so that as care providers view clinical information on one side of a page, patients simultaneously see useful information in plain language on the opposite side.

Members of the Tympanic Trio included:

  • Team Lead: Nicola Archie of MinuteClinic in Tampa, Fla.; and

  • MinuteClinic members: Tara Jones and Richard Kuehne.

In addition, AHRQ expressed its interest in hearing from health professionals in the retail health setting and for professionals to continue to look for ways to engage with its Effective Health Care Program. The EHC Program funds individual researchers, research centers and academic organizations to produce effectiveness and comparative effectiveness research. Research findings are translated into useful formats for consumers, clinicians and policy-makers.

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DunnhumbyUSA announces executive promotions

BY Antoinette Alexander

CINCINNATI — DunnhumbyUSA, a customer science company that works to build brand value for consumer goods and retail companies, has announced the promotion of six executives.


Brian Higdon has been named VP of client leadership and is responsible for driving strategic engagement with grocery and beverage manufacturers. Higdon has been with dunnhumby for more than five years and has contributed to the organizational evolution and growth of the manufacturer practice, as well as supported the development, piloting and launch of dunnhumby’s customer relationship management solutions. Higdon previously served as senior account manager for Ipsos Insight, a global market research company, where he was responsible for managing custom marketing research programs.

 

 



Dawn Valandingham has been promoted to VP of client leadership and is responsible for building key relationships across departments and categories for Kroger. Previously director of client leadership, Valandingham has held a variety of leadership roles, all focused on delivering value for the Kroger business. Prior to dunnhumby, Valandingham served as category manager at Perfetti Van Melle.

 

 

 

Megan Moglia is now VP of client solutions and is responsible for the innovation roadmap and the evolution of customer tools that guide price and promotion investments and working with retailers to launch those strategies. Prior to her current role, Moglia served as director of client solutions, playing an integral role in the design and development of price optimization programs. Moglia was previously director of category management and shopper insights for Universal Studios Home Entertainment, a GE/NBC affiliate.

 

 

Sean Hannon has been promoted to VP of client leadership and is responsible for leading dunnhumby’s engagement with alcoholic beverage and health and beauty care manufacturers. Holding a variety of client-facing positions during his tenure at dunnhumby, Hannon helped to create and shape dunnhumby’s Tesco manufacturer practice in Ireland, as well as develop and commercialize dunnhumby’s consumer packaged goods trade strategy and shopper optimization capability in the United States. Prior to joining dunnhumbyUSA, Hannon served as business analyst, strategic projects at Miller Brewing Co.

 


Susan Visconte has been named VP of client solutions and is responsible for leading a team that works with dunnhumby’s alcoholic beverage and health and beauty care clients to identify obstacles and deliver solutions that drive profit by forming strong relationships with customers. Previously director, client solutions, Visconte developed solutions to enhance clients’ business opportunities. Prior to joining dunnhumbyUSA, Visconte spent three years at The Nielsen Co./BASES, most recently as manager, client consulting.

 

 


Dawn Shirley has been promoted to VP of communications and media and is responsible for developing client engagement strategies for dunnhumby’s consumer packaged goods clients. Shirley has been with dunnhumby for more than eight years and has contributed to overall business development within the grocery industry. Previously, Shirley served as director, analytical consulting at Catalina Marketing. 

         
 

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News Marketing Canada inks online couponing partnership with Rexall

BY Antoinette Alexander

TORONTO — News Marketing Canada, the company behind the SmartSource brand of consumer savings products and services, has signed an exclusive agreement with Canadian pharmacy retailer Rexall to provide instant, print-at-home online coupons on Rexall.ca, the company has announced.

Rexall’s website will feature coupons from the SmartSource.ca Online Coupon Network, as well as Rexall-exclusive coupons for a wide variety of grocery and drug brands. Coupons are available on rexall.ca, effective immediately.

"We are thrilled to have Rexall join our SmartSource.ca Online Savings Network," stated Adam North, SVP of News Marketing Canada. "We have been longtime partners with Rexall through our in-store advertising and promotions, and we’re looking forward to expanding this partnership into the online sphere."

SmartSource’s technology allows Canadian shoppers to select the coupons they want online and instantly print them at home. In just over a year since its launch, SmartSource.ca has grown into one of Canada’s leading destinations for savings, with more than 2 million coupons printed to date. SmartSource.com, its US equivalent, has been in operation for more than 10 years.

"It’s important to Rexall to make the shopping experience easier through new programs and services," added Jennifer Zedic, director of advertising and marketing at Rexall. "Our customers appreciate the added convenience and value of bringing online savings to Rexall.ca and we’re pleased to be working with News Marketing Canada to make this new coupon site possible."
 

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