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Ahold USA implements NCR advanced marketing solution in stores

BY Allison Cerra

DULUTH, Ga. — The U.S. division of an Amsterdam-based supermarket conglomerate has tapped NCR for a solution to manage the stores’ offers and promotions to customers.

Ahold USA announced that it will utilize NCR software — specifically, the NCR advanced marketing solution — to manage its loyalty and promotion programs and implement personalized marketing promotions, by integrating the NCR software into the stores’ point-of-sale technology, the companies said. What’s more, NCR also will provide consulting services to help Ahold USA manage the technology migration, as well as ongoing software maintenance and support.

Ahold USA said it will implement the NCR advanced marketing solution to all of its 750 supermarkets, including Stop & Shop, Giant Foods of Landover, Giant Foods of Carlisle and Martin’s regional brands.

“The NCR advanced marketing solution has been installed in the Giant–Carlisle stores since 2009, which gave us the confidence to select it as our next-generation promotional marketing engine for availability to all of our local retail divisions,” Ahold USA SVP marketing and consumer insight Erik Keptner said. “The capability to offer customers more targeted promotions will provide greater value to shoppers and enhance our ability to build enduring relationships with customers.”

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New clocks feature four-legged friends, Christmas carols

BY Allison Cerra

TOLEDO, Ohio — Mark Feldstein and Associates has introduced a new line of holiday clocks that feature images captured by animal photographer Keith Kimberlin.

The Keith Kimberlin puppy and kitty Christmas carol clocks are 8-in. clock dials that feature puppy and kitten images and 12 traditional carols, one played at the top of each hour.

“Keith Kimberlin brings happy feelings and smiles into people’s lives with the images he creates, and we are pleased to have been asked by him to reflect this on two of our clocks,” MFA president Mark Feldstein said. “The Keith Kimberlin Christmas carol clocks combine our love for puppies and kittens with traditional carols, which are certain to enhance the joy of the holiday season year after year.”

The Keith Kimberlin puppy and kitty Christmas carol clocks carry a suggested retail price of $11.95.

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ShopperTrak mobile app offers retailers access to key data on the go

BY Allison Cerra

NEW YORK — Retailers that are looking to access their store sales and foot traffic now can do so anywhere and anytime with a new, free mobile application from ShopperTrak.

ShopperTrak said its new mobile app provides retailers with remote access to the following data — key metrics, hourly performance and ShopperTrak Power Hours — which are displayed in an easy-to-navigate graph enhanced by charts. Additionally, the app also provides free weekly foot traffic reports for five major U.S. markets for non-ShopperTrak customers.

“The ShopperTrak mobile application is the first of its kind,” ShopperTrak chief marketing officer Ed Marcheselli said. “We’re thrilled to provide one more tool retailers can use to improve their conversion rates and better understand their business. This kind of information is already available to ShopperTrak Managed Service customers. But now, they have all the information they need about specific stores in their pockets and organized in an easy-to-understand way.”

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