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Ahold USA hires former Jewel-Osco executive

BY Alaric DeArment

CARLISLE, Pa. — Ahold USA has appointed Nick Bertram as its SVP store strategy and execution, the supermarket operator said Thursday.

Bertram previoulsy worked for Jewel-Osco, where he oversaw operations across Illinois, Indiana and Iowa. He was also SVP of Supervalu and worked in executive positions at Walmart in Kentucky, Indiana, Ohio and Pennsylvania. His new position at Ahold USA will be based out of the company’s Carlisle, Pa., headquarters.

In the new role, he will manage new business ventures and be in charge of operational support processes in partnership with the company’s retail divisions. Ahold USA owns the Stop & Shop, Giant Food of Landover, Md., and Giant Food Stores of Carlisle, Pa., chains, as well as the Peapod online grocery service.


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Walgreens’ 60-second spot places Balance Reward members on their path toward wellness

BY Michael Johnsen

CHICAGO — Walgreens continues to associate its brand with all things "well" with an ad campaign released earlier this year to the retailer’s YouTube page that links its Walk with Walgreens initiative to the company’s Balance Rewards loyalty program. The 60-second spot features Alison Sweeney, host of NBC’s "The Biggest Loser" and Walk with Walgreens spokeswoman, who explains how Balance Rewards members can use the program to log their fitness routines and weight loss. 

It’s an example of how Walgreens’ is creating market solutions that promote active engagement by providing a platform consumers can use to measure their progress. 

"Welcome to Walgreens’ Balance Rewards, where the walking and running you do, and the weight you lose will earn you points you can redeem for just about anything you want in-store or online," Sweeney said. Balance Rewards members receive 20 rewards points for each mile logged and an additional 20 rewards points for each weigh-in entered. 

Check out the spot below. 


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Independents moving toward more upscale front ends in response to Walgreens, Rite Aid

BY Michael Johnsen

DETROIT — Materially expanding the business of pharmacy — it’s not just a job for the big chains. The Detroit News on Tuesday published a story regarding the new wellness formats being showcased by both Walgreens and Rite Aid, respectively, and included some perspective from a local operator. 

These wellness formats feature a more interactive pharmacist and proactive health consultations, something that had traditionally served as a point of difference between national chains, regionals and independents. 

So now independents are responding with a more upscale positioning across its front end to match the moves by the national chains. “It’s becoming the future-store template,” Rita Sayegh, retail director for Mills Pharmacy and Apothecary in Birmingham, told the News. “We’ve incorporated a kind of gourmet convenience store as well, where you can stop in, get some everyday staples and try a new wine, organic or imported foods, as well as gorgeous, gift-worthy items.” 

 

 

 

 

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