Aggressive ads up awareness
The personal massager category still is small at only $3.2 million for the 12 weeks ended Sept. 4, according to SymphonyIRI Group data across food, drug and mass (excluding Walmart), but the growth rate is trending at a 20.6% clip.
Church & Dwight has been the most aggressive in its advertising to date. A commercial aired during Bravo’s “The Real Housewives of New Jersey” touted the company’s Trojan Vibrations Twister as so good it will “blow your hair back.” At $59.99, that massager is only available through TrojanVibrations.com. But Trojan’s full retail line is prominent on that page as well.
The article above is part of the DSN Category Review Series. For the complete Sexual Wellness Sell-Through Report, including extensive charts, data and more analysis, click here.
Rite Aid makes big push
The diabetes patient has long been identified as a coveted higher-trip, higher- market-basket opportunity for pharmacy operators. And now Rite Aid has created a loyalty card program specifically for that diabetes patient.
As part of a collaboration be- tween Rite Aid and WebMD, Rite Aid is rolling out the red carpet to diabetics through its Wellness+ loyalty program. Members who participate in the program will gain access to online lifestyle management tools, including a customized Personal Diabetes Work Plan with a daily glucose tracker, recipes and meal-planning tips, as well as monthly lifestyle summary reports.
Rite Aid also signed on with the Diabetes Prevention and Control Alliance, a UnitedHealthcare program designed to provide an all-encompassing, accountability-based, personalized health plan. “In-store pharmacists in select Rite Aid locations will consult quarterly with enrolled patients to evaluate their success adhering to prescribed diabetes regimens and to review patients’ test results for blood pressure, blood glucose and cholesterol,” John Standley, Rite Aid president and CEO, told analysts in September.
“This support [was available in September] to program participants at select New York City Rite Aid stores in Brooklyn, Queens and the Bronx, and [came] to select stores in Washington, D.C., in mid-October.”
The article above is part of the DSN Category Review Series. For the complete Diabetes Care Buy-In Report, including extensive charts, data and more analysis, click here.
Shoppers Drug Mart, American Scientific Resources partner for private-label VeraTemp
WESTON, Fla. — American Scientific Resources has received a private-label purchase order for a Shoppers Drug Mart VeraTemp noncontact thermometer.
The initial order for 5,000 units will supply VeraTemp to Shoppers Drug Mart’s chain of almost 1,200 Shoppers Drug Mart/Pharmaprix stores across Canada.
The private-label version includes the “Life” Brand logo and packaging insert card to identify the VeraTemp under the Shoppers Drug Mart brand.
With the expansion of the VeraTemp thermometer into the Canadian market via Shoppers Drug Mart, the manufacturer anticipates that the new private label will bolster its distribution into additional retail accounts.
The VeraTemp unit is about the size of a remote control and is powered by two included AAA batteries. To measure a person’s body temperature, aim at the individual’s forehead and press the scan button. The VeraTemp measures the forehead and ambient temperature, completes thousands of calculations with a proprietary algorithm and promises to produce an accurate body temperature reading.