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African Pride Hair Care’s national tour coming to Chicago

BY Antoinette Alexander

CHICAGO — Ethnic hair care brand African Pride Hair Care has announced that it is setting out across the country to talk beauty through a grassroots campaign, titled “The Ultimate Beauty Social” National Tour.

Visiting major cities, the tour is bringing together beauty and lifestyle influencers in the country. Each social serves as a platform for conversation surrounding hair by facilitating a dinner where beauty bloggers, media professionals, beauty retailers and beauty influencers gather to discuss beauty secrets and techniques.

The Ultimate Beauty Social in Chicago, which marks the tour’s third stop, will be held May 17 at a “private location.”

African Pride’s Family of Brands consist of African Pride Olive and Shea Miracle formulas, Dream Kids Olive Hair Care and Back to Natural Hair Care Products.
 

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Bio Follicle introduces vegan Lemon Grass & Sage hair care products

BY Antoinette Alexander

NEW YORK — Bio Follicle has announced the launch of its sulfate-free, cruelty-free and vegan aromatherapy Lemon Grass & Sage shampoo and conditioner.
  
The 100% plant-derived duo promises to provide hair and scalp with the benefits of natural botanicals, rejuvenating all hair types. Enhanced by essential oils, lemon grass and sage were chosen for their ability to bring the hair and scalp in balance by balancing oil production and normalizing both dry and oily hair, the company stated.
 
The Bio Follicle Lemon Grass & Sage shampoo is priced at $22, and the conditioner is priced at $25.
 

 

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New Revlon Nano Diamond styling tools hit retail

BY Antoinette Alexander

EL PASO, Texas — Diamonds are a girl’s best friend — in hair care appliances? Revlon thinks so and has launched a set of styling tools for the retail market dubbed Nano Diamond.

Diamonds deliver the highest thermal conductivity of any known solid, and low friction for improved heat transfer and faster, smoother, snag-free styling, according to the company. Tourmaline and ceramic also can be found in this line for frizz-free locks, shiny strands and even heat transfer for healthier results.
 
The line includes:

  •  1875W full performance dryer ($24.99)
  • 2-in-1 styler for straight styles and curls ($29.99)
  • 1” plates digital straightener ($29.99)
  • ¾” slim retro wave specialty iron ($29.99)
  • 1”retractable curling iron, even when hot ($29.99)

Many of the styling tools can be found at Ulta Beauty, Walmart and Kmart for suggested retail price of $24.99 to $29.99.
 

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