African-American sororities and Rite Aid distribute cosmetic gift bags
CARSON, Calif. As part of an annual sampling program, Cosmetic Promotions last month pieced together some 2,000 gift bags for Rite Aid, which in turn were given to attendees of an N2 Greek large-scale fashion show.
Cosmetic Promotions facilitates five such giveaways each year for Rite Aid, targeting major African-American markets. The Rite Aid-branded bags included samples of Jergens Original Lotion, Just for Me Oil Moisturizing Lotion, Softsoap, Blue Star Ointment, Smooth ‘N Shine hair products and Soft Creme Extra Care Healing Hand Cream.
N2 Greek is a provider of African-American Greek paraphernalia.
Procter & Gamble expands partnership with Dolce & Gabbana
CINCINNATI Procter & Gamble is expanding its partnership with high-end fashion house Dolce & Gabbana by entering the upscale cosmetics market.
According to a Wall Street Journal report, designers Domenico Dolce and Stefano Gabbana will launch in April the line of luxury cosmetics at Saks Fifth Avenue. The collection includes $59 foundation, $30 lipstick and $44 rouge in gold-tone packaging. Furthermore, the lipstick will have a light rose scent with a tube that “clicks, like an antique box,” when it is closed, Gabbana told the WSJ.
While cosmetics are a way for the fashion house, which has 15 U.S. boutiques, to reach a broad audience, the move will also help P&G showcase its Dolce & Gabbana fragrances. The two entities teamed up three years ago to produce fragrances.
According to the report, P&G officials have stated that Dolce & Gabbana’s fragrances gained market share last year as U.S. fragrance sales fell overall 6% to $2.68 billion, according to market researcher NPD Group. P&G says Dolce & Gabbana fragrance sales have tripled in the last three years. In 2008, the brand became one of the top-three highest selling fragrances in the United States, according to the company.
L’Oreal Paris takes legal action against U.K. eBay
PARIS French beauty giant L’Oreal Paris is taking action against online auction site eBay in the United Kingdom for allegedly selling fake versions of its products.
L’Oreal has started legal proceedings against eBay in France, Belgium, Germany, Spain and now the United Kingdom.
According to reports, L’Oreal believes that eBay could do more to stop the sale of counterfeit products. However, eBay argues that it simply provides a trading platform for consumers to buy and sell goods.
Last year, L’Oreal lost a case against eBay in Belgium but other companies have declared victory in cases against the site.