HEALTH

Advil Congestion Relief Project relieves community congestion at site No. 2

BY Michael Johnsen

MADISON, N.J. — As part of a nationwide effort to help communities fight congestion, Pfizer Consumer Healthcare is partnering with the Ohio Association of Police Athletic & Activities League to create more space for the local mentorship program.

The Dayton, Ohio-based mentorship program faces literal congestion, because the facility currently only accommodates 23 students. The expanded room will help 50 additional at-risk area youth get off the waiting list and receive the support they need to stay engaged and motivated after the school day ends.

This season, Advil Congestion Relief has made its tagline, “The Right Relief for the Real Problem,” a reality by bringing relief to places through The Advil Congestion Relief Project. The Ohio PAL was selected as one of three winners in the Advil Congestion Relief Project Contest. Through the contest, consumers were asked to share congestion problems in their communities for the chance to win a prize worth up to $30,000 for their community.

In addition to Dayton, the Advil Congestion Relief Project visited Albany, N.Y., last week to unveil a refurbished trolley to be used to safely shuttle area youth to and from afterschool activities. In St. Louis, Advil Congestion Relief is helping not-for-profit organization Kingdom House alleviate congestion in its offices by building an outdoor storage facility to clear up much needed space inside, which will create additional meeting areas and allow visitors more privacy. 


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CRN-I names new board officers

BY Michael Johnsen

MANNO, SWITZERLAND — The Council for Responsible Nutrition-International on Thursday named several new officers to its board of directors.

Herbalife’s John Venardos has been elected chairman and Tyler Whitehead of Nu Skin Enterprises has been elected vice chairman. The Vitamin Shoppe’s David Morrison has been named secretary; Carl Hastings of Reliv International has been named treasurer; and Mark LeDoux of Natural Alternatives International has become the immediate past chairman.

The officers were elected March 21 at the annual CRN-I members meeting in Washington, and each will serve a two-year term.

CRN-I was formed in February 2010 to provide science-based information to regulators, healthcare professionals and the media, particularly those outside the United States, supporting the safety and benefit of dietary ingredients and dietary/food supplements, and to promote sound nutrition and food safety policies well grounded in science.

CRN-I will host a scientific symposium — “Nutrient Reference Values for Bioactives: New Approaches” — in Germany in December, prior to the Codex Committee on Nutrition and Foods for Special Dietary Uses meeting.

 


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Bayer returning to pain relief heritage with Bayer Aspirin Fast Relief Challenge

BY Michael Johnsen

MORRISTOWN, N.J. — To encourage consumers to rethink aspirin for pain relief — according to a recent Bayer survey, only 8% of respondents reported taking aspirin more often that other OTC pain relievers — Bayer on Tuesday issued the Fast Relief Challenge and is giving away 100,000 bottles of Bayer Advanced Aspirin so consumers can put the pain reliever to the test.

"Outside of the United States, Bayer’s Aspirin is one of the top brands consumers turn to again and again for tough pain relief," stated Reese Fitzpatrick, Bayer Aspirin director of marketing. "In the U.S., aspirin’s pain relief heritage has to a large extent been forgotten, with many consumers only thinking of its heart benefits," he said. "Bayer Advanced Aspirin was developed to provide the fast pain relief consumers want. We’re confident that consumers will see just how effective the product is when they try it."

For 10 days, consumers can visit FastReliefChallenge.com and receive a free bottle of Bayer Advanced Aspirin to experience firsthand how effective it is for their pain relief. In addition, there will be special trial offers available throughout the summer. Once they have taken the Fast Relief Challenge, they can rate their satisfaction and how fast Bayer Advanced Aspirin worked for them.

Consumers also can help the Red Cross provide fast relief. For every consumer rating received, Bayer will donate $1 to the American Red Cross (up to a total of $100,000) to provide relief in the form of food, shelter, emotional support, health services, cleanup supplies and comfort items to those affected by the nearly 70,000 disasters each year.

"In a recent survey, 95% of those who tried Bayer Advanced Aspirin reported that they would use the product again, but we don’t expect everyone to take our word for it," Fitzpatrick said. "We’ll be sharing feedback we receive from Fast Relief Challenge participants on our website so that everyone can hear about others’ experiences. Hearing how Bayer Advanced Aspirin worked for people just like them may get some ‘doubters’ to reconsider aspirin for pain relief and try it themselves." 


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