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Ads for Roxane Labs win national awards

BY Alaric DeArment

NEW ALBANY, Ohio — Advertisements for Roxane Labs made by Prism Marketing won three Aster Awards and an award from Healthcare Marketing Report, Prism said.

In addition to Healthcare Marketing Report’s Merit Award for social media, for Roxane’s animated digital advertisement, Prism’s ads for Roxane the Aster Awards’ Gold Award for a total advertising campaign; a Silver Award for a website series; and a Silver Award for a magazine advertising series.

"We are proud to share these national awards with our outstanding clients," Prism Marketing president Michelle Adams said. "Our goal with each and every project is to engage and educate specific groups of people, and to be recognized again for those efforts is an honor."

The company also won awards for ads it produced for OhioHealth and the Cancer Support Community Central Ohio.

 

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NATU hair care products to hit Whole Foods Markets in New England region

BY Antoinette Alexander

LAKE FOREST, Ill. — Natural hair care line NATU has announced that its entire line will be available in selected Whole Foods Market retail stores throughout the New England region — Maine, Massachusetts, Rhode Island and Connecticut, as of early September.

According to the manufacturer, what makes its formulas unique is that they are made with natural, plant-based ingredients that match up with the structural ingredients found in healthy hair.

"When creating the formula for NATU products, we studied the actual structure of the hair," explained Stephen Krawczyk, founder of NATU.  "Hair is composed of natural-born proteins, lipids, amino acids, essential fatty acids, vitamins and other nutrients — which have been included in the exclusive NATU formulas. We are passionate about using highly effective natural ingredients, while eliminating synthetics from everyday life as much as possible."

NATU is 96.8% to 99.5% natural and NATU has no sulfates, silicones, resins, parabens, phthalates, petrolatum, ethoxylates, artificial colors or synthetic fragrances, the company stated.

The NATU line is comprised of eight products that care for all hair types and textures:

  • Liberating Shampoo and Reawakening Conditioner for untreated hair;
  • Professional Colorist Shampoo and Conditioner for hair that has been color-treated or is dry/damaged;
  • Reviving Mist for dry, damaged hair;
  • Volumizing Mist for fine, thin hair;
  • Managing Mist for normal hair; and
  • Silkening Mist for thick, coarse hair.

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UNT Health Science Center opens first college of pharmacy school in North Texas

BY Jason Owen

FORT WORTH, Texas — Classes at the new UNT System College of Pharmacy began Monday, making it the first pharmacy school in North Texas and the only one in the state situated on the campus of an academic health science center, the UNT Health Science Center announced.

The College of Pharmacy’s location in the middle of UNT Health Science Center’s 33-acre campus means that its pharmacy students will be trained alongside future physicians, biomedical researchers and other health professionals already studying at the graduate university in Fort Worth. It is one of five schools that make up the Health Science Center.

"Since its founding, UNT Health Science Center has been an institution with a strong focus on primary care, and the College of Pharmacy supports that mission," said Michael R. Williams, DO, MD, MBA, president of the Health Science Center. "Teamwork is essential in the healthcare field, and pharmacists are a critical part of that team."

Under the leadership of its founding dean, Myron Jacobson, PhD, the College of Pharmacy will integrate research, medication management and teamwork across health professions. The program emphasizes the important relationship between patient and pharmacist.

"A pharmacist’s detailed knowledge of therapies is vital to finding healthy solutions for patients, and we want to ensure our graduates are at the forefront of that spectrum of patient care," said Dr. Jacobson, who is among approximately 20 faculty members leading the college.

The inaugural Class of 2017 comprises 82 students selected from among nearly 350 applicants. The majority of them are from Texas, with the largest block coming from the Dallas-Fort Worth area.

They will undertake three years of classroom study, laboratory work and early clinical experiences. Fourth-year students cycle through advanced clinical rotations. At the end of their studies, students will receive a doctorate of pharmacy, known as a PharmD degree.


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