Adrian Beltre joins Walmart, Colgate’s Bright Smiles, Bright Futures program for initiative
NEW YORK — Walmart is working with Colgate’s Bright Smiles, Bright Futures program to create a new initiative that offers free dental screenings and oral health education to children in need living in the Dallas area.
To kick off the “Building Smiles Together” initiative, Colgate and Walmart tapped Major League Baseball third baseman Adrian Beltre to appear at the Walmart Supercenter in Grand Prairie, Texas, on June 27. Colgate said its Bright Smiles, Bright Futures mobile dental vans, staffed by Dallas-based volunteer dentists, also will be on-site to provide free dental screenings, oral health education, treatment referrals and a “Building Smiles Together” kit that includes educational materials and a free toothbrush and toothpaste for children ages 1 to 12 years.
“Growing up, my parents made sure to teach me the importance of maintaining healthy teeth and gums and I do the same with my children,” Beltre said. “I am happy to be a part of Walmart and Colgate’s ‘Building Smiles Together’ initiative since it gives me the opportunity to help improve the oral health of Dallas-area children, educate [them] about healthy oral care habits and encourage them to strike out cavities for a lifetime of healthy smiles.”
In line with the program kickoff, Colgate’s Bright Smiles, Bright Futures and Walmart have launched BuildingSmilesTogether.com, an interactive site where families can access oral health resources, informational videos and engaging games to help encourage children to care for themselves by practicing proper, healthy habits. What’s more, the companies are offering a free, trial-sized children’s toothpaste to all families who visit the website on June 27.
Mr. Bubble lathers up consumers with new products
CHASKA, Minn. — Mr. Bubble, which celebrates its 50th birthday this year, has announced the launch of two new products: Mr. Bubble Fizzy Bubble Bomb and the Mr. Bubble Foam Soap twin pack.
Shaped like the Mr. Bubble character, the original Bubble- or Bubbleberry-scent Bath Bombs add bubbles and color to bath water. They are available in pink and blue. The mixed shelf display holds 12 fizzy Bubble Bombs. They have a suggested retail price of $1.49 each.
The new Mr. Bubble Foam Soap twin-pack features two 8-oz. cans: one of the new Bubbleberry-scent Foam Soap and one of the original Bubble-scent Foam Soap. The thick foam soap comes in pink or bright blue. The twin-pack has a suggested retail price of $4.99.
Soho gets into makeup brushes
LOS ANGELES — The Soho brand, which is known for its soft-sided cosmetic bags and beauty cases, now is expanding into makeup brushes with a collection of ergonomically designed brushes for the mass market.
For spring 2012, Soho will release a new ergonomically designed, 18-piece collection of brushes developed in partnership with makeup artists and designers.
The collection is the result of a collaboration between Soho and Xavier Ricolfi, a French industrial designer who has worked for Philippe Starck and is the recipient of the Luxe Pack Monaco design award. Refined with feedback from a panel of Hollywood makeup artists and paired with Ricolfi’s exploration of unusual materials, finishes and cutting-edge technologies, the result is a collection that aims to raise the bar for makeup brushes and fill a void in the mass market.
Featuring both natural and synthetic hair brush heads and a longer handle for better application control, the Soho Professional Collection range includes a powder, blush, angled blush, highlighter, foundation, angled blender, all-over shadow, blender, crease, tapered contour, concealer, smudge, small shader, eyeliner, angled eyeliner, retractable lip and brow brush, as well as a kabuki brush with stand.
All brushes within the collection will be sold individually and packaged with beauty "how to" tips specific to each brush.
Retailing for between $7.99 and $19.99, the collection will debut at national retail chains in spring 2012.