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Adina launches Natural Highs coffee drink

BY Melissa Valliant

HALF MOON BAY, Calif. Coffee may have originated from the natural coffee bean, but there’s nothing natural about most coffee drinks today. Enter Adina For Life Inc., a beverage company that is taking it back to basics with its new Adina Natural Highs, the first pure, fair-trade certified, coffee energy drink.

Entrepreneurs from Odwalla, SoBe and Peet’s Coffee have teamed up to create this breakthrough in the coffee energy drink category, and Whole Foods Markets have already begun selling the product nationwide.

Natural Highs boasts all natural ingredients using premium, Fair Trade, organic Columbian coffee beans and no chemical additives. Besides getting a sustainable energy kick from the 100 milligrams of natural caffeine in each 8-ounce can, consumers will be imbibing the same amount of antioxidants acquired from four servings of fruit.

Adina uses a special cold-brewing process in order to produce its effective but healthy drink.

“The beverage landscape is littered with products providing empty calories, chemicals and artificial ingredients,” said Adina co-founder/chairman and Odwalla founder Greg Steltenpohl. “Adina Natural Highs is a breakthrough product that gives the consumer a healthier natural energy option and at the same time supports Fair Trade for a more sustainable future.”

The drink is available in four-packs for about $8, or $1.99 per can.

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Diamond Foods reports quarterly dividend earnings of about $0.05 per share

BY Jenna Duncan

STOCKTON, Calif. Diamond Foods has announced approval by its board of directors of a $0.045 per common share payout.

The company has said that dividend funds will be payable Oct. 29, to stockholders on record as of Oct.16.

Diamond Foods recently completed a successful acquisition of Pop Secret brand microwave popcorn from General Mills, adding to its snack and nut empire. For more information on the company, visit. www.diamondfoods.com.

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Safeway announces its Q3 earnings for 2008

BY Jenna Duncan

PLEASANTON, Calif. Safeway today reported a net income total of $199.7 million, or $0.46 per diluted share, for 2008’s third quarter. This total compares to its net income for the same time 2007, $194.6 million, or $0.44 per diluted share.

Safeway said that its total sales were up by 3.9 percent, totaling $10.2 billion for the third quarter 2008, up from last year’s third quarter total of $9.8 billion. The company said that the rise was caused by profits from Safeway’s Lifestyle stores as well as an increase in fuel prices. Same-store sales were up 2.8 percent with fuel (0.5 percent not considering fuel).

“During the third quarter we took action to provide our customers with better everyday values,” chairman, chief executive officer and presiden, Steve Burd, said in a statement. “As we begin the fourth quarter, our sales momentum is building, with identical-store sales (excluding fuel) currently above 1.5 percent, and we are continuing to reduce costs. We continue to believe our diluted earnings per share for 2008 will be in the range of $2.25 to $2.35 for this 53-week year.”

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