BEAUTY CARE

Adidas introduces Moves Pulse fragrance for him, her

BY Antoinette Alexander

NEW YORK Adidas is promoting its new Adidas Moves Pulse fragrances for guys and girls with a contest that encourages students nationwide to show their "ultimate moves."

The new Adidas Moves Pulse Him is a spicy, woody fougere fragrance. The top notes of yuzu leaves and bursts of watermint join the aroma of coriander. Mid-notes are violet leaves, artemisia and vetiver. The fragrance also has base scents of warm, woody cedar and sun-drenched woods, wrapped in masculine musk.

Adidas Moves Pulse Her is a floral, fruity fragrance. It opens with a burst of Pink Lady apple, blood orange and mirabelle plum top notes. The fragrance unfolds to reveal a floral heart of indigo violet, sweet freesia and night jasmine, before moving into a warm base of musk and creamy woods.

The suggested retail prices range from $19 to $25 for Moves Pulse Her and from $19 to $26 for Moves Pulse Him.

To help promote the launch, Adidas has kicked off a contest, offering one team of students the chance to win $15,000 for their school. Students across the country are encouraged to create short videos showing their "ultimate moves," which can be anything from sports to dance to music to debate. They then will be entered in a nationwide contest with a $15,000 prize for the winner’s school. To enter, students can visit PulseFragrance.com to upload their videos and find all the contest rules. The winner will be announced Dec. 12.

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Prestige skin care sales up; anti-age captures bulk of facial skin care market

BY Antoinette Alexander

PORT WASHINGTON, N.Y. Sales of prestige skin care products gained some steam during the first half of 2010, with anti-age capturing the lion’s share of the facial skin care market, according to market research firm the NPD Group.

Prestige skin care dollar sales rose 7% in the first half of the year compared with the first half of 2009. All segments posted positive dollar growth in the first half (January to June) of 2010, except for the body segment, which slipped 5%.

The biggest skin care category winner was sets and kits, up 17% in dollar sales. The face category came in second with an increase of 7% in dollar sales. Sun and hair experienced dollar sales increases of 5% and 3%, respectively.

It likely comes as no surprise that anti-age captured the bulk of the facial skin care market at 61%. In the face category, anti-aging outperformed the overall segment performance, up 9%, compared with the first half of 2009. Of anti-aging dollars, the majority was spent on facial moisturizer (44% dollar share). Age specialists were the second-largest segment at 25% share, followed by eye products at 19% share.

“The results so far this year are quite encouraging, especially when we see that total skin care has not just surpassed the results of the recessionary year 2009, but has almost surpassed the pre-recession year of 2008,” stated Karen Grant, VP and global industry analyst for NPD. “New launches (excluding gift sets) are up almost $20 million more than first half 2008, and specialized facial treatment products are up almost 60% compared with 2008. These achievements are signs that 2010 will be the year of prestige skin care.”

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Revlon, Halle Berry celebrate Fashion’s Night Out

BY Antoinette Alexander

NEW YORK Revlon brand ambassador Halle Berry celebrated Fashion’s Night Out on Sept. 10 in Soho at the Rag & Bone, where consumers were able to receive a custom makeover from Revlon global artistic director Gucci Westman and have their picture taken with Berry.

"Fashion’s Night Out was an exciting and successful night for all involved," stated Martine Williamson, VP marketing for Revlon. "Revlon was thrilled to partner with Rag & Bone and offer our consumers the chance of a lifetime — meet our gorgeous global brand ambassador Halle Berry and get an exclusive makeover with the talented Gucci Westman. It was truly a magical night."

Consumers also were able to take home the exclusive Revlon ColorBurst lipstick in Fashion’s Night Pout, which was created specially for Fashion’s Night Out and is not available in stores.

Proceeds from the evening benefited the Jenesse Center, whose mission is to provide victims of domestic violence with support and care to change their lives in a positive and meaningful way.

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