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ADHD drug lands celebrity spokeswoman

BY Allison Cerra

NEW YORK A drug designed to treat attention-deficit/hyperactivity disorder has landed a celebrity spokeswoman.

Karina Smirnoff, a professional dancer and performer on “Dancing with the Stars”, is lending her voice to Shire’s Vyvanse (lisdexamfetamine dimesylate). As an adult with ADHD, Smirnoff joined the biopharmaceutical company’s effort to highlight the impact of ADHD on adults at work, at home, and in social settings, and to educate people that ADHD symptom management is possible.

“Like most adults, my schedule is very busy. My day is filled with 10-hour dance rehearsals for my television show, teaching choreography, dancing in shows, and constant travel. With improvement in my ADHD symptoms, I can focus on finishing what I start,” Smirnoff said.

To learn more about Karina’s story, visit http://www.VyvanseAdult.com.

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NCR strikes deal with Publix

BY Allison Cerra

DULUTH, Ga. NCR Corp. has reached an agreement to operate its DVD rental kiosks in Publix Super Markets.

NCR plans to complete the installation of its Blockbuster Express DVD-rental kiosks in most Florida-area Publix stores by Nov. 1, the company said. NCR also has begun installations in select Publix stores in other major markets, including Atlanta; Birmingham, Ala.; Savannah, Ga.; Greenville, S.C.; and Charleston, S.C.

No membership is required to rent a DVD from NCR’s kiosks – customers simply swipe their credit card and are charged $1 per night until they return the DVD.

“At Publix, we strive to continuously offer our customers value and service,” said Maria Brous, director of media and community relations for Publix Super Markets. “By partnering with NCR, we are offering our customers the convenience of DVD rentals as part of their traditional shopping experience. The initial feedback we have received from our customers is that they enjoy the wide selection of movies, ease of the transaction and the time-saving aspect of one-stop shopping. DVD movie rentals at Publix are just another way we meet the changing needs of our customers.”

NCR expects to invest as much as $60 million in 2009 to build out its DVD-rental kiosk operations. The company expects to deploy more than 2,500 kiosks in 2009 for a total of 10,000 kiosks by mid-year 2010.

“When consumers shop at Publix Super Markets, they expect a premium shopping experience and unparalleled value. With our DVD kiosks and $1 per night DVD rentals, NCR shares Publix’s values, making this an ideal partnership,” said Alex Camara, VP and general manager of NCR Entertainment. “We are committed to bringing all of Publix’s customers access to the greatest choice of DVD rentals, with a great brand at a great price.”

Customers interested in finding the Blockbuster Express kiosk nearest them can visit www.blockbusterexpress.com for a kiosk locator.

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Jacksonville Jaguars player to join Winn-Dixie ad campaign

BY Michael Johnsen

JACKSONVILLE, Fla. Winn-Dixie Stores plans to name Jacksonville Jaguars running back Maurice Jones-Drew to its advertising team during an event at a Jacksonville Winn-Dixie store Wednesday, the Orlando Sentinel reported.

According to the report, Jaguars’ running back is joining the grocery store chain’s “Fresh Checked Every Day” advertising campaign, which is being accompanied by a “GoMoJo” submarine sandwich he designed for sale in its stores.

“I am excited to partner with Winn-Dixie and to have a special submarine sandwich named in my honor,” Jones-Drew stated.

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