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Adflow Health Networks announces full-scale deployment of Personal Health Center

BY Allison Cerra

FORT WASHINGTON, Pa. — Adflow Health Networks announced a large-scale deployment of its consumer health platform.

Adflow Health Networks’ Personal Health Center, an interactive digital media platform, provides consumers with access to trusted healthcare content and services, together with the ability to perform a wide range of Food and Drug Administration-cleared screenings, Adflow Health said. The full-scale deployment includes implementation across retail locations, worksites and high traffic areas.

Adflow Health Networks said the full-scale deployment would be aided by a strategic investment from a Fortune 100 healthcare company that declined to be named.

"This strategic relationship positions Adflow Health to set the standard for consumer health engagement solutions to consumers, retailers, employers, health plans and consumer marketers," Adflow Health Networks CEO Mel Stein said. "The strategic and operational alignment of our companies allows us to accelerate the deployment of our digital health platforms replacing antiquated analog kiosks, which serve more than 140 million Americans annually. We have reached an inflection point in the personal health management market and it is time for innovative technology to bring the consumer, caregivers, commerce and content together in convenient locations across the country."

Stein said assistance from the company’s strategic adviser and merchant banking partner, BPC Group, and its investment bank, Bryant Park Capital, was "immeasurable in forming the value proposition for our company, which was only a concept when Bryant Park was engaged."

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NRF launches advocacy campaign to preserve swipe-fee reform

BY DSN STAFF

WASHINGTON — The National Retail Federation on Wednesday launched a 60-day lobbying, grassroots and media campaign aimed at ensuring that a new federal law — which is designed to save retailers and their customers more than $1 billion a month by lowering the “swipe fees" banks charge to process debit card transactions — takes effect in late July as scheduled.

A provision in last year’s Wall Street reform bill is designed to reduce the fees by an estimated 70%, saving about $14 billion a year, which retailers plan to pass along to their customers through discounts or other benefits. The credit card industry, however, is spending millions to delay the reform.

“Congress concluded last year that swipe fees have been driving up prices for consumers by far too much for far too long,” NRF president and CEO Matthew Shay said. “Now that Congress has done something about these fees, retailers are standing by to pass the savings along to their customers through lower prices and higher value. Our job over the next two months is to ensure that swipe-fee reform takes effect as planned and consumers get to enjoy all the new benefits.”

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Weis updates website with social media aggregator

BY Michael Johnsen

SUNBURY, Pa. — Weis Markets on Thursday announced a revamped home page that features a section of the grocer’s social media updates. The idea to make the change was borne out of Facebook polls and online customer feedback.

The new social media aggregator at SocialMedia.WeisMarkets.com compiles all of Weis’ official social media outlets into a single, easy-to-read page. This section gives a quick overview of the company’s latest Facebook posts, with the number of fans and pictures of its fans; the latest tweets from Twitter; and the retailer’s YouTube videos.

“Customer input through social media helped us improve our site,” stated Brian Holt, Weis Markets’ director of marketing. “Thanks to their input, we’ve made our site easier to navigate and added a new social media section that allows us to connect with our customers in a more personal way.”

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