BEAUTY CARE

AdEX Media unveils new teeth whitening kit

BY Antoinette Alexander

Mountain View, Calif. AdEX Media, an online marketing, distribution and consumer products company, has launched Easy White Labs Teeth Whitening Kit, its first product in a new line of company-owned health and beauty products.

The solution is 35% carbamide peroxide. The kit includes a tooth demineralizer used to replenish minerals and lesson tooth irritation and a Blue Ray light used to speed and improve the whitening process.”We are excited about entering the health and beauty sector with such an effective product,” stated Scott Redwick, CEO of AdEx. “Our goal was to develop a product that we believe was superior to other products on the market. I am confident we were able to accomplish that goal.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?
BEAUTY CARE

St. Ives offers Sensory Spa & Gallery at Sundance

BY Antoinette Alexander

Park City, Utah Alberto-Culver’s St. Ives brand has set up a Sensory Spa & Gallery to pamper VIP guests at this year’s Sundance Film Festival held here.

The St. Ives Sensory Spa & Gallery features star spa treatments and an exclusive nature-inspired art exhibition by artist Laurel True.”We are thrilled to be back in Park City for the second year in a row. Park City’s natural beauty and the wonderful energy of the film festival are the ideal setting to showcase our products. And this year we are offering luxury exfoliating treatments from head to toe. We’re also pleased to be giving back to the community through our partnerships with Laurel True,” stated David Kroll, VP U.S. marketing for Alberto-Culver.The four-day Sensory Spa & Gallery and Mosaic art exhibition wraps up with party on Jan. 21 to celebrate the premiere of “Motherhood,” starring Uma Thurman, Minnie Driver and Anthony Edwards.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?
BEAUTY CARE

Estee Lauder lowers outlook in light of economy, slow holiday sales

BY Antoinette Alexander

NEW YORK The Estee Lauder Companies has lowered its second quarter expectations and full year outlook in light of the economy crisis and a disappointing holiday shopping season.

“The unprecedented global economic crisis produced one of the worst holiday seasons in decades, with many U.S. retailers experiencing double-digit sales declines in nearly all categories,” stated William P. Lauder, CEO. “Our business was no exception to the downturn inconsumer spending and our second quarter results will come in lower than expected. Nevertheless, we believe we are growing global market share, even in the exceptionally challenging United States, with some of our brands generating share improvements during the quarter. We believe the current economic conditions, coupled with significant retailer destocking, will continue to negatively affect our sales for the balance of our fiscal year.”

The company now expects net sales for the second quarter to decrease about 6% on a constant currency basis versus last fiscal year’s second quarter. Previous expectations were of sales growth between 2% and 3%. In addition, the adverse effect of exchange rates is forecasted to lower reported sales for the second quarter by about 6.5%. Given the revised sales expectations, the company anticipates that diluted net earnings per share for the quarter will range between 75 cents and 82 cents.

Net sales for the fiscal 2009 full year are expected to be flat to down 3% on a constant currency basis. This compares with its previousguidance of 3% to 5% sales growth. Foreign currency translation is expected to negatively impact net sales by 5% to 7% versus the prior year. As a result, the company expects diluted net earnings per share for fiscal 2009 to be between $1.30 and $1.60. Theseexpectations exclude potential restructuring charges that the company may record by the end of the fiscal year.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?