HEALTH

AdAge: Cold remedies, disinfectants realizing significant gains thanks to strong flu season

BY Michael Johnsen

NEW YORK — While most of the nation is beginning to populate the cough-cold aisle in search of relief of their runny noses, coughs and sore throats, manufacturers of nonprescription cough-cold remedies are realizing the largest jump in sales that they’ve seen for quite some time. 

For the four weeks ended Dec. 22, which is about two weeks before flu incidence really started reaching peak levels across the East and Southeast, sales of cold and flu remedies were up 8%. Across Reckitt Benckiser’s OTC portfolio, that’s translated into a 22% sales lift capturing sales of just under $100 million, according to a report published Monday in AdAge citing Nielsen data as provided by Deutsche Bank. And Procter & Gamble OTC sales are up 9%. 

Ancillary categories are up, too, the AdAge report noted. Sales of disinfectants are up 22% for that four-week period with Clorox realizing 24% in growth and Reckitt Benckiser 17%. 


FOR MORE COVERAGE OF THE FLU EPIDEMIC CLICK HERE

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HEALTH

Lifes2Good launches pair of hair growth supplements

BY Michael Johnsen

CHICAGO — Lifes2good Natural Healthcare recently announced the introduction of a pair of new hair growth supplements: Viviscal Extra Strength and Viviscal Man. 

The new extra-strength formulation contains 50% more of the active ingredient AminoMar, a proprietary blend of ingredients and proteins said to promote existing hair growth. It also contains new ingredients biotin, iron and zinc.  

Viviscal Man nourishes thinning hair and promotes existing hair growth. The supplement contains flaxseed —  which is thought to be a natural DHT blocker, according to Lifes2good — and has a higher daily value of AminoMar than Extra Strength.  

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Natural cough-cold solutions doing well in what is fast becoming a strong season

BY Michael Johnsen

SALT LAKE CITY — Zarbee’s on Tuesday noted that more consumers have gravitated toward natural solutions over allopathic medicines, at least through the end of December, citing Nielsen scan data. 

For the 12 weeks ended Dec. 31, supplemental immune system boosters and homeopathic cough and cold medicines were up 13%, Zarbee’s reported. The trend is even more pronounced across children’s remedies with allopathic medicines declining 15% in the 12 week period while sales of pediatric natural solutions were up 19%, and now make up more than 20% of the category. 


FOR MORE COVERAGE OF THE FLU EPIDEMIC CLICK HERE

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