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Report: Kimberly Clark preparing to launch a new flu-tracker tool

BY Michael Johnsen

NEW YORK — Kimberly Clark is preparing to launch a new flu-tracker tool at MyAchoo.com.

The MyAchoo.com site utilizes Centers for Disease Control data to feed a proprietary forecasting model that will predict where illness will spike within the next three weeks, according to a report published Tuesday by Advertising Age. Preliminary tests suggest the tool is 90% accurate, Kimberly Clark told Ad Age.

"What we’ll be able to show come late September is the top five to 10 cities predicted to be the hardest hit," Kleenex brand manager Anna Elledge explained to the publication. "Consumers will also be able to enter their zip codes at the site to get regional cold and flu forecasts."

The effort also includes a "Kleenex Checkpoints" traveling promotion that starts Sept. 25 in Chicago. After that, Kleenex will target publicity efforts in those areas that are about to be hard hit with illness in an effort to drive pantry loading trips. 


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McNeil unveils ‘Smiling it Forward’ campaign in support of Tylenol

BY Michael Johnsen

FT. WASHINGTON, Pa. — McNeil Consumer Healthcare on Tuesday put into motion its "Smiling it Forward" campaign with "How I Met Your Mother" star Alyson Hannigan in support of its Tylenol brand. Now through mid-January, McNeil will donate $1 to Children’s Health Fund for every smiling child photo a mom posts on SmilingItForward.com, up to $100,000. 

Children’s Health Fund has been recognized for its mobile medical clinics that provide healthcare services to underserved children throughout the U.S. By sharing the first "smile" of her two daughters Satyana, 4, and Keeva, 1, Hannigan triggered the first donation from McNeil’s Tylenol brand. "Being a mom has been one of the most rewarding experiences of my life," Hannigan said. "And being the first mom of many to participate in Smiling it Forward warms my heart because it will help other children receive high-quality medical care like my daughters do."

A recent survey conducted on behalf of McNeil discovered that 89% of moms with young children agree that there is nothing better than their child’s smile to let them know they are feeling better after a fever, cold or flu, McNeil reported.   


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Pharmaca weathers record Colorado flooding

BY Michael Johnsen

BOULDER, Colo. — As the city of Boulder, Colo., continues to clean up from last weekend’s record-setting rainfall and subsequent flooding, pharmacists and employees of Pharmaca Integrative Pharmacy based here made it into work to maintain continuity of prescription medicines for area residents. 

A total of 14.62 inches of rain fell from the afternoon of Sept. 9 through Sept. 13 in Colorado. Boulder was one of the hardest areas hit by the storm. 

"All three stores remained open throughout the ordeal," Mark Panzer, Pharmaca president and CEO, reported to DSN via email Monday. "The store teams did an outstanding job of making it to the stores to serve the patients and customers," he said. 

According to the Boulder Office of Emergency Management, a total of 28 commercial structures were damaged by the flood waters and one was destroyed. However, the three Pharmaca locations in the area were not damaged. "We were lucky since our stores were up higher than the Boulder Creek bed," Panzer said. "So we experienced minimal flooding at store and office locations."

On Sunday, federal officials issued presidential emergency disaster declarations for 15 Colorado counties, including Boulder, according to a Los Angeles Times report. 

According to the Western Regional Climate Center, the previous all-time record rainfall for any calendar day in Boulder was 4.8 inches on July 31, 1919. The average annual precipitation in Denver, including rain and melted snow, is 14.92 inches.


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