HEALTH

Acura Pharmaceuticals supports launch of Nexafed PSE with pharmacist education website

BY Michael Johnsen

PALATINE, Ill. — In support of its December launch of the pseudoehedrine product Nexafed, Acura Pharmaceuticals recently kicked off a national e-mail campaign to help drive pharmacists to the Nexafed website with content specifically designed for the pharmacist audience, including infographics, graphic representations of study data and a behind-the-scenes look at Nexafed’s abuse-deterrent technology.

The healthcare professional education program will help educate pharmacists on Nexafed, a pseudoephedrine formulated such that it inhibits the diversion to methamphetamine. 

Nexafed still falls under sales restriction dictated by the Combat Methamphetamine Epidemic Act of 2006, which requires all pseudoephedrine products to be placed behind the pharmacy counter. But Acura is looking to demonstrate real, practical experience in the marketplace relative to disrupting meth production. Following that proof of concept, Acura will be able to make applications either to individual states or to the Drug Enforcement Agency in an effort to get exemptions from relative sales restrictions. 

The company also noted that Nexafed has been reviewed by Hamacher Resource Group and will be included in the company’s New Item Alert, and will be featured on the cold and allergy behind-the-counter planograms when refreshed this spring.

 

 

 

 

 

 

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ProPhase, ‘Jersey Shore’ personality join on Polar Bear Plunge to raise funds for Camp Sunshine

BY Michael Johnsen

CONEY ISLAND, N.Y. — ProPhase Labs recently announced that its Cold-Eeze Cold Remedy will sponsor a New Jersey television personality to help raise money for Camp Sunshine, a retreat in Casco, Maine for kids with life-threatening illnesses and their families. 

On Jan. 1, "Jersey Shore" star Vinny Guadagnino will take the plunge as part of the annual Coney Island Polar Bear Plunge New Year’s Day event. 

This is Vinny’s second year doing the Polar Bear Plunge, ProPhase noted.

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PediaCare Cold & Flu Hydration introduced

BY Alaric DeArment

TARRYTOWN, N.Y. — A new product from the PediaCare line is designed to keep children hydrated when they have a cold or flu.

Prestige Brands Holdings announced the launch of PediaCare Cold & Flu Hydration, designed to ensure children get needed fluids and electrolytes. The product replenishes nutrients lost from illness and provides immune-boosting antioxidants, with less sugar than sports drinks, soda and juices.

"When a child is ill, they can lose necessary vitamins and minerals that help keep them hydrated," PediaCare senior brand manager Carol Bishop said. "PediaCare Cold & Flu Hydration helps keep a sick child hydrated by replacing the lost fluid and electrolytes without the added sugar of other drinks while also providing antioxidants."


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