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Actress Vanessa Williams announced as new Clear Eyes spokeswoman

BY Jason Owen

TARRYTOWN, N.Y. — Clear Eyes announced this week that award-winning actress and singer Vanessa Williams is joining the brand as its new spokeswoman. Williams will star in a national advertising campaign, which will include several new television commercials that begin airing in June, and will also appear online in digital ads, on the Clear Eyes website and the brand’s Facebook page.

"As an actress I spend hours on stage under bright lights, reading scripts, sending emails and traveling on airplanes — conditions that create the perfect storm of dryness and irritation for my eyes," said Williams. "I always keep my Clear Eyes eye drops with me, so I can immediately soothe and moisturize my eyes. It provides instant and long-lasting relief from dryness, redness and whatever irritates my eyes."

"With her indisputably beautiful, crystal clear eyes and long-time advocacy for eye health, Vanessa is a natural fit for the Clear Eyes brand," said Tim Connors, chief marketing officer for Prestige Brands, Inc. "Her star power and influence will help the brand reach millions of consumers who suffer from eye irritation."

Even though about 60% of adults suffer from some type of eye irritation, only about 33% use eye drops. The new campaign will raise awareness of dry eye and other eye irritations, and highlight the efficacy of Clear Eyes over-the-counter eye drops, which provide fast-acting, multi-symptom relief and long-lasting comfort.


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Reports: Sun to buy Meda for up to $6 billion

BY Alaric DeArment

NEW YORK — India-based Sun Pharmaceutical Industries may buy Sweden-based Meda for $5 billion to $6 billion, according to published reports.

Reuters reported that the two companies were in talks for Sun to buy Meda in order to boost its generics business in developed markets.

The news comes months after Sun and Taro terminated a merger agreement, a deal that Sun had been trying to secure since 2007. Several high-profile mergers among drug companies have occurred in the last few weeks, however, including Actavis’ announcement that it would buy Ireland-based Warner Chilcott for $8.5 billion and Valeant Pharmaceuticals International’s plans to buy Bausch & Lomb for $8.7 billion.

 

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Consumers share how they shop wellness

BY Michael Johnsen

SAN ANTONIO — A panel of six consumers of varying backgrounds dished out real insights as to how — and more importantly, why — they shop health and wellness to a packed auditorium of supermarket executives on the opening day of the Health & Wellness @Retail 2013 jointly hosted by the Food Marketing Institute and the Global Market Development Center. Across the panel several common themes were identified. Nutrition labels ought to be simplified, for example, but also be specific. A generalized health claim does as much to turn shoppers seeking healthy solutions away.

Steve Roden of LearnSomething with Diane Oshin of Cooking Light

Shoppers who are striving to eat healthy are fast becoming avid label readers and are willing to pay more for better health-quality items. “I have real issues with packaging,” noted panelist Beth Wolpman. “Because I’m a label reader, I cannot stand these labels that are so difficult to read,” she said. “Label readers are going to stick with those products that meet their [wellness] needs even if they have to pay more,” added Lydia Jones.

Local supermarket retailer H-E-B earned high praise from all panelists, but Whole Foods was identified as the one food retailer that supplied a sought-after shopping “experience.” An experience, incidentally, for which each of the panelists were willing to occasionally splurge. “I look at Whole Foods as being like a treat,” explained panelist Phyllis Goodson. “I go there on a date with my daughter.”


Consumer panelists Beth Wolpman, Amy Sokol, Lydia Jones, Maria Carmona-Alonso, Phyllis Goodson and Cassidy Holdsworth

And though supermarkets have an inside track on identifying health opportunities by pairing their pharmacists and registered dieticians as part of a powerful wellness solution, pureplay drug stores still captured most of the panelists’ prescription business. Many times, noted Amy Sokol, it’s because pharmacy hours don’t correspond to her food-shopping occasions.


Consumer panelists Cassidy Holdsworth and Phyllis Goodson

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