Actress Binky Felstead to appear in new Rimmel London campaign in U.K., Ireland
LONDON — Rimmel London has tapped Binky Felstead to star in its new Sunshimmer advertising campaign in the United Kingdom and Ireland.
The award-winning star of E4’s show, “Made in Chelsea,” will appear in Sunshimmer’s advertising campaign from February 2014.
The new Sunshimmer campaign will be seen across print, online and in-store advertising in the U.K. and Ireland in 2014. The campaign will also introduce the brand’s re-styled product packaging, plus the addition of two new products: Sunshimmer Pre Tan Exfoliatior and Sunshimmer Instant Tan BB Skin Perfector.
Sunshimmer Instant Tan BB Perfector delivers all the bronzing benefits of instant tan: Immediate color and a sun-kissed glow that covers and evens skin tone. Plus, it offers the skin-perfecting benefits of a BB cream: It perfects, delivers 24-hour moisture, softens and smoothes skin. It comes in two shades and will be available in January.
Sunshimmer Pre Tan Exfoliator leaves skin moisturized and soft. The upshot? An easier instant tan application that allows a more uniform, natural-looking finish and color that lasts for longer. The non-greasy formula is enriched with a hydra-oil complex, composed of macadamia and argan oils. Macadamia oil and argan oil are renowned for their nourishing and conditioning properties. It will also be available beginning in January 2014.
Canus to educate Publix shoppers of benefits of goat’s milk skin care products
WATERBURY, Vt. — Caprina, the newest introduction by Canus, a manufacturer of goat’s milk skin care products, became available in Publix stores earlier this year and now the brand is looking to hold in-store demos to educate shoppers on the benefits of goat’s milk.
From Dec. 6 to 9, various Publix locations throughout Florida will be holding in-store demos each day offering free samples and information on the benefits of fresh goat’s milk.
Canus launched Caprina in Canada in 2009 and it is now sold in 933 Publix locations throughout Florida, South Carolina, Tennessee and Alabama.
The grocer carries a variety of Caprina by Canus soaps, foaming milk baths and body washes in both shea butter and original formula on their shelves.
Former U.S. ambassador to the Organisation for Economic Co-operation and Development joins Nielsen
NEW YORK — Nielsen Holdings on Monday named Karen Kornbluh its EVP external affairs, effective immediately. Reporting to incoming CEO Mitch Barns — who succeeds CEO David Calhoun on Jan. 1 — Kornbluh will lead Nielsen’s global work in a number of key areas, including: government and public affairs and services; privacy strategy; corporate social responsibility; and multicultural market development. She will be based in Washington but will split her time in New York.
“[Karen’s] unique experience spanning government and international policy, and her insight into our Watch and Buy segments and data privacy will be invaluable to our work of providing our clients with the most comprehensive understanding of consumers," Barns said.
Kornbluh is assuming a number of the duties of outgoing vice chair Susan Whiting, who is retiring at the end of 2013 after a more than three-decade career with Nielsen. “Karen’s remarkable experience at the highest levels of government, with an emphasis on economic conditions around the globe, will lend an important perspective to the company,” Whiting said.
Kornbluh was the U.S. ambassador to the Organisation for Economic Co-operation and Development from 2009-2012. During her time at the OECD, she worked with former Secretary of State Hillary Clinton to develop the first global Internet Policymaking Principles and launched both the Gender Initiative and the Middle East-North Africa Women’s Business Forum. Previously, Kornbluh was policy director in the office of then-Senator Barack Obama. In the Clinton Administration, Kornbluh was deputy chief of staff at the Treasury Department and director of the Office of Legislative and Intergovernmental Affairs at the Federal Communications Commission.
Earlier, Kornbluh was a management consultant at Telesis and an economic forecaster at Townsend-Greenspan & Company. She founded the New America Foundation’s Work and Family Program and is a senior fellow for Digital Policy at the Council on Foreign Relations. Kornbluh has published articles on economic policy in outlets that include the Atlantic, the New York Times and the Washington Post. She earned a bachelor’s degree from Bryn Mawr College and a Master of Public Policy degree from the John F. Kennedy School of Government at Harvard University.