BEAUTY CARE

Actress Alison Sweeney named new face of Arm & Hammer oral care

BY Antoinette Alexander

PRINCETON, N.J. — Arm & Hammer Oral Care has teamed up with actress Alison Sweeney, who will appear in the brand’s advertising, public relations and digital media campaigns.

Best known for her starring roles on the TV shows, "The Biggest Loser" and "Days of our Lives," Sweeney inked a two-year deal with the brand and will also help introduce a series of new products to the brand’s oral care portfolio. The partnership marks the brand’s first ever celebrity spokesperson.

"We could not be more proud to welcome Alison Sweeney into the Arm & Hammer Oral Care family," stated Tim Seitter, VP oral care marketing for Church & Dwight Co. "As a well-known actress, loving mother, and fitness enthusiast, Alison truly represents all characteristics of the Arm & Hammer woman and we look forward to seeing Alison – and her radiant smile ­– represent our brand."
 

 

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Salon Grafix goes big with new ‘Play it Big!’ hair care collection

BY Antoinette Alexander

AUBURN HILLS, Mich. — Hair care brand Salon Grafix has officially announced the launch of its new Play It Big!, a collection of hair products.

Launching in early 2014, the new collection aims to set a new standard for daily glamour. Each product is enriched with a keratin protein complex to help strengthen hair while providing volume and body. Play It Big! hair sprays have a micro-mist diffuser cap that provides a salon-like misting application.

 “Play It Big!’s daily regimen positioning could potentially increase the way a woman looks at using hair spray and boost the usage of the whole category,” said Lisa Yarnell, CEO of Continental Consumer Products. “Because of its keratin protein complex, women can now use a hair spray every day to deliver high performance and big results.”

The new collection includes three hair sprays and four dry shampoos with a hint of color. There’s the Play It Big! Touchable Hold Hair Spray, a volumizing hair spray that gives lift and hold while maintaining touchable flexibility; Play It Big! Shaping Hair Spray, which is a fast-drying hair spray that leaves hair manageable while also offering moveable body and styling hold minus the static; Play It Big! Firmer Hold Hair Spray, a super strong, anti-static extreme hair spray for long-lasting hold and humidity-resistant benefits minus the residue; Play It Big! Dry Shampoo, which is available in four shades — brown, blonde, black and clear. These waterless cleansers refresh hair and provide instant fullness, while also adding volume boost.

"We’re very excited about this launch. According to IRI syndicated information, the sales of volumizing hair sprays are up over 7% year over year. This indicates promising growth potential," said Arnisha Hallett-Jones, VP marketing for Continental Consumer Products.

In addition, the company has a display and merchandising program for the launch. Newly appointed VP sales, Richard Cocco, stated, “We have exciting plans at the retail level for Play It Big! to ensure the launch is successful including in-store displays, instant redeemable coupons and ongoing support to keep the momentum going."

 

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L’Oréal Paris holds annual Women of Worth celebration in NYC

BY Antoinette Alexander

NEW YORK — L’Oréal Paris hosted its eighth annual Women of Worth celebration on Dec. 3 at The Pierre in New York City — an event that brought together an esteemed group of notable guests, company executives, business leaders, philanthropists and former honorees to recognize and celebrate the achievements of the 2013 Women of Worth honorees.

United in their extraordinary efforts and dedication to their causes, the 10 women recognized are raising the bar and breaking new ground to pursue their passions and make positive changes in their communities.

L’Oréal Paris ambassadors Lea Michele, Diane Keaton, Aimee Mullins and Andie MacDowell attended the eighth annual L’Oréal Paris Women of Worth celebration at The Pierre on Dec. 3 in New York City. (PRNewsFoto/L’Oréal Paris)

From a Sandy Hook Elementary School teacher empowering teachers across the country to teach students compassion, to a nurse aiding terminally-ill seniors in accomplishing their bucket lists, to a culinary entrepreneur building and running a nonprofit restaurant that helps at-risk youth learn life skills, the 2013 Women of Worth honorees are tackling some of the country’s most pressing issues.

The evening featured a number of special presentations by L’Oréal Paris ambassadors Diane Keaton, Andie MacDowell, Lea Michele and Aimee Mullins. Women of Worth 2012 National Honoree and Montgomery County, Pa., district attorney Risa Vetri Ferman, Mika Brzezinski, Arianna Huffington, Hoda Kotb, Mary Alice Stephenson and Trisha Yearwood also helped recognize the 2013 Women of Worth honorees.

"We’ve been deeply touched by each of the honoree’s stories and amazed at their steadfast determination, business savvy and personal perseverance to achieve success for the causes that they so tirelessly crusade," said L’Oréal Paris president Karen T. Fondu. "These incredible entrepreneurs and philanthropists truly epitomize everything our Women of Worth program represents, and should serve as inspiration for women and men everywhere who strive to make a difference."

With the support of thousands who submitted votes during the month of November on WomenofWorth.com and L’Oréal Paris’ social channels, Lauren Book was revealed as this year’s National Honoree and awarded an additional $25,000 for her work with Lauren’s Kids, a nonprofit focused on preventing childhood sexual abuse and helping survivors and heal. A sexual abuse survivor herself, Book has made it her mission to turn her horrific experience into a vehicle for change. Her work has helped shine a light on the dark issue of child sexual abuse, protected children and served survivors. Through advocacy and education, she is influencing lawmakers and arming children and their parents with the information necessary to keep abuse out of their homes.

The 2013 Women of Worth honorees represent a variety of social issues and charitable causes that touch millions of lives across the nation. Each has been awarded with $10,000 to support her organization, as well as national recognition that helps to further fuel awareness of their cause.

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