HEALTH

Active X energy bars arrive at retail

BY Allison Cerra

RIVERSIDE, Calif. — Active Health Foods announced the launch of its energy bars at retail.

Active X energy bars are 100% natural and organic and made with a proprietary formula that was developed by the company in conjunction with a nutritionist, Active Health Foods said. The 1.8-oz. bars are available in Almond Chocolate Delight, Peanut Butter Chocolate Joy, Cashew Berry Dream, Coconut Cocoa Passion and Double Chocolate Chip varieties.

"After considerable time and effort over the last year, Active Health Foods is off to a stronger than anticipated start in the marketplace as our marketing teams commence to execute our growth strategy," Active Health Foods marketing director and CEO Greg Manos said. "Our business fundamentals are solid and our products are what we believe the public has been actively seeking and will embrace enthusiastically."


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HEALTH

Hamacher Resource Group launches home healthcare digital library

BY Michael Johnsen

WAUKESHA, Wis. — Hamacher Resource Group on Tuesday announced the development of a digital home healthcare product library containing product attributes that easily can be searched and sorted to streamline identification and ordering.

“At our Wholesaler Summit in the fall of 2010, our new product development team presented our initial concept for this home healthcare data set," HRG president Dawn Vogelsang said. "We were very pleased with the feedback we received and incorporated it into our launch plan. Now we’re nearing the end of the initial phase and welcoming clients to sign up for delivery."
 
“With this expansion to our well-established health, beauty and wellness data assets library, we took into consideration the specific needs of both our business-to-business as well as our business-to-consumer clients,” HRG director of operations Julie Bonnell said. “We are capturing the HHC product data to include the attributes that will lend themselves to easy searching by both of these customer groups. A retailer needs package and consumer-friendly feature information while a wholesaler selling to a retailer, institution, or association would need those features as well as other particulars such as case quantities and whether the product is offered in retail packaging.”

Wholesalers and retailers, including drug stores and home medical suppliers, will be able to access images and specific product data about a range of HHC products, from wound care products, bath safety rails, and blood pressure monitors to scooters and ostomy care items. Multiple views of the product will include the retail package, materials and color options when applicable, and the item out-of-package and assembled when appropriate. Pertinent product attributes also will be available, including UPC, product dimensions, material and HCPCS (Healthcare Common Procedure Coding System).
 
The initial phase of the library will contain approximately 6,000 items and grow from there. HRG also has developed a series of educational guides called Retail Building Blocks: Home Health Care, which was written by category experts to help retailers meet the growing demand in their own community, to complement the digital library launch.


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Natrol partners with yoga icon on new line of supplements

BY Michael Johnsen

CHATSWORTH, Calif. — Natrol on Wednesday announced its partnership with Bikram Choudhury, a world renowned yoga instructor who developed the brand of yoga known as Bikram yoga, to offer a new line of ayurvedic supplements called Vedic Mantra.

“This is an exciting venture for Natrol to affiliate with Bikram and Bikram Yoga, an institution globally recognized for its positive health influence,” Natrol senior director of marketing Lisa Sheppard said. “Natrol agrees with the yoga philosophy that a balanced mix of healthy natural foods and supplementation is a good step to enriching the mind and body.”

Designed to enrich the experience of living through nature’s mantras for a healthier mind and body, the Vedic Mantra supplement line consists of ten core herbal products developed to address a healthy lifestyle and target specific health needs, including antioxidant support, digestive support, energy support, healthy cholesterol support, heart health support, joint support, liver detox support, mood support, relax/sleep support and weight-loss support.

Starting in January 2012, Vedic Mantra will be sold online and at select Bikram Yoga studios throughout North America. The products will each retail for $14, and will be promoted through a variety of media, including healthy lifestyle magazine and yoga conferences and competitions.


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