CENTER STORE

Active Health Foods rolls out Active X bar for dialysis patients

BY Allison Cerra

RIVERSIDE, Calif. — Active Health Foods has introduced an energy bar designed for dialysis patients.

The Active X double chocolate chip bar is made with an exclusive, proprietary formula and joins the company’s current lineup of energy bars sold under the Active X and Active X Plus brands.

"We want to give some joy to those who suffer from kidney disease and who are on the difficult regime of dialysis, while at the same time taking into account their special dietary needs," Active Health Foods founder and president Gregory Manos said. "[Our company recognized] the need for a wholesome and delicious snack for those who suffer from kidney problems. I feel we have done that with The double chocolate chip bar."

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

CENTER STORE

Diet Pepsi debuts new ad starring Sofia Vergara

BY Allison Cerra

PURCHASE, N.Y. — Diet Pepsi is debuting a new television commercial during the broadcast of the 69th annual Golden Globes awards show on Sunday.

The new campaign, "Nothing Refreshes Like a Diet Pepsi," features "Modern Family" star Sofia Vergara, who uses her wit and charm to dance her way past a cast of suitors to get a can of Diet Pepsi. In addition to the TV spot, the campaign also will be supported by new print, digital and out-of-home ads.

"Our consumers really connect with Sofia Vergara, and they enjoyed last year’s spot with David Beckham so much that we wanted to build on the storyline. The great lengths our star will go to get a refreshing Diet Pepsi brings our message to light in a fun, uplifting way," Pepsi Beverages senior director Amy Wirtanen said.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

CENTER STORE

Deep Foods gains halal certification for frozen chicken, lamb dishes

BY Allison Cerra

UNION, N.J. — A maker of frozen Indian cuisine has gained halal certification for all of its chicken and lamb dishes through the Islamic Society of North America.

Deep Foods said it obtained halal certification to reach a wider range of consumers. The certification will be called out on the packaging of its chicken and lamb dishes, Deep Foods said.

"Deep Foods is a company that respects the preferences of all consumers, including those that follow a halal, vegetarian, vegan and/or gluten-free diet," Deep Foods VP marketing Mike Ryan said. "We mark each product so that the consumer has all information and control over which Indian food products they buy, including our ISNA halal and American Vegetarian Association dishes."

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES