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Activate Drinks expands distribution to Stop & Shop, Shaw’s

BY Ryan Chavis

LOS ANGELES — Activate Drinks will expand distribution of its line of nutrient-enhanced waters to East Coast grocery retailers Stop & Shop and Shaw’s, the company announced on Monday.

Beginning in November 2013, 400 Stop & Shop locations will carry six varieties within the Activate portfolio, which includes Activate Beauty: Exotic Berry, Activate Defy: Pomegranate Blue, Activate Defend: Orange, Activate Charged: Grape and Lemon Lime and Activate Balance: Fruit Punch.

148 Shaw’s grocery stores throughout the Northeast also will carry the product. Activate has already been available to shoppers at Market Basket in the New England region for the past year.

“Activate Drinks has seen great success on the East Coast since its debut in January, and the expansion into Stop & Shop, Shaw’s and Market Basket is an amazing next step for the brand,” Reza Mirza, President of Activate Drinks said. “This new distribution will certainly increase our efforts to make Activate Drinks a household name, and we look forward to the brand’s continued expansion throughout the country.”

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Spangler Candy Co. introduces new holiday offerings

BY Sierra McCleary-Harris

BRYAN, Ohio, — This holiday season Spangler Candy Co. will launch limited-edition, holiday flavors in two of its most iconic brands: Dum Dums Holiday Pops and Peppermint Marshmallow Circus Peanuts, the company announced.

Dum Dums Holiday Pops will feature eight flavors plus the Mystery Flavor. Sweet-toothed fans will find comfort in a Hot Chocolate or Sugar Cookie flavor, while those who like the more non-traditional flavors will enjoy Polar Punch and Green Apple Grinch. With an SRP of $2.49, Dum Dums Holiday Pops are available in 10.4-oz. bags and packed 12 per display case.

Peppermint flavored Circus Peanuts will be available in 8-oz. bags, packed 12 per display case with an SRP of $2.29.

 

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Alkaline Water Co. receives initial order from Smith’s Food and Drug Stores

BY Alaric DeArment

SCOTTSDALE, Ariz. — A division of Kroger Co. has placed an initial order for Alkaline88, a bottled water brand produced using a proprietary electrolysis beverage process.

The Alkaline Water Co. announced the order Wednesday, from Smiths Food and Drug Stores, which operates 131 stores in Utah, Nevada, New Mexico, Arizona, Montana, Idaho and Wyoming. Alkaline sells the water in 3-L and 1-gal. sizes.

"With this order by Smith’s, we are rapidly closing in on a significant milestone in terms of achieving broad visibility at traditional as well as established retail outlets across a major part of the Western United States," Alkaline president and CEO Steven Nickolas said. "To date, our trade-oriented marketing efforts have paid outstanding dividends in terms of placement far better than we had ever hoped to achieve when we first set out to offer consumers superior drinking water."

 

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