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Actavis, Warner Chilcott reach acquisition deal

BY Alaric DeArment

PARSIPPANY, N.J. — Actavis will acquire Warner Chilcott for $8.5 billion, the drug maker said Monday.

Actavis said its acquisition of the Dublin-based company would result in combined sales of about $11 billion, with a focus on women’s health, gastroenterology, urology and dermatology products. Actavis announced its intention to acquire Warner Chilcott two weeks ago, saying at the time that a deal had not been reached, though it announced last week that it had filed for approval of the deal with Irish regulators. As of Monday, the boards of directors of both companies have approved the deal, and it is expected to close by the end of this year.

"We have set as our strategic corporate objective to build a leading global specialty pharmaceutical company," Actavis president and CEO Paul Bisaro said. "The combination of Actavis and Warner Chilcott creates a strong specialty brand portfolio focused in therapeutic categories with strong growth potential and is supported by a deep pipeline of development programs."

While primarily a generic drug company, and the third-largest one at that, Actavis also has a significant presence in branded drugs, a presence that acquiring Warner Chilcott would bolster.

"The Warner Chilcott team has built a powerful specialty brands business with a strong pipeline, and this compelling transaction brings together two complementary organizations with the potential to create even more value for shareholders," Warner Chilcott president and CEO Roger Boissonneault said.

 

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Ocean Spray introduces Cran-Lemonade flavor and summer vacation promotion

BY Jason Owen

LAKEVILLE-MIDDLEBORO, Mass. — Ocean Spray announced today a new lemonade flavor juice drink coinciding with a company promotion partnered with JetBlue Airways for consumers to receive a summer getaway.

Ocean Spray is launching Cran-Lemonade juice drinks in original and diet varieties. The diet drink has just five calories. The new flavor combines sun-ripened cranberries and sweet lemons, and delivers 100% of the daily recommended amount of vitamin C in each serving.

To help promote the new summer-inspired drink, Ocean Spray has partnered with JetBlue Airways to award a person "who makes every day more sunny" with selfless contributions to the community around them.

“You know this person,” said Kristen Borsari, director of marketing, Ocean Spray. “He’s your child’s teacher or after-school tutor, the dedicated volunteer at your local library or soup kitchen … she’s your caring neighbor or friend. Now it’s your chance to return the favor, by giving back a little of the sunshine they spread to others.”

Beginning June 8, the cooperative will spotlight a nominee per day via their Facebook page before selecting three finalists, whose stories will be shared via video for fan vote in July. To nominate someone, the individual should be a community volunteer, teacher or civil servant. Family members or friends are welcome, the company stated. The company notes also these should be people who make the lives of others around them better.

From now through June 7, nominations are open on Ocean Spray’s Facebook page. Nominations should contain at least 200 words, but no more than 500 words. Photos and videos are welcomed, but not required. For more official rules and submission deadline dates, please visit the company’s Facebook page.


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Bartell’s partners with local charity for summer food drive

BY Alaric DeArment

SEATTLE — Regional chain Bartell Drugs will sponsor a food drive starting on Sunday, the company said.

The Seattle-based retailer said Friday that it would partner with Food Lifeline to sponsor the Bartell’s Community Food Drive, which will last through June 1.

All of the chain’s 58 stores will accept non-perishable food items to replenish local food banks during the summer, when families that depend on free or reduced-price school meals may have difficulty providing healthy meals at home. Bartell’s summer food drives have collected more than 125,000 pounds of food for local food banks since 2009.

The company welcomes suggested items such as canned tuna, instant oatmeal, cereals, macaroni and cheese, peanut butter, jam, cheese crackers, apple sauce and canned fruit, as well as items like baby formula, diapers, baby food, toothpaste, toothbrushes, tissues and soap.

 

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