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Actavis relaunches generic contraceptive

BY Alaric DeArment

PARSIPPANY, N.J. — A federal court ruling has allowed Actavis to relaunch a generic contraceptive drug, the company said.

Actavis said it had relaunched Vestura (drospirenone 3 mg and ethinyl estradiol 0.02 mg), a generic version of Bayer HealthCare Pharmaceuticals’ Yaz. The relaunch follows a ruling by the U.S. Court of Appeals for the Federal Circuit that invalidated one of Bayer’s patents on Yaz. Actavis originally launched its product in January last year, but a ruling by the U.S. District Court for the District of Nevada forced it to stop marketing the product two months later.

Branded and generic versions of Yaz had sales of about $347 million during the 12-month period that ended in February 2013, according to Actavis.

 

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Haagen-Dazs introduces seven new flavors of gelato

BY Jason Owen

OAKLAND, Calif. — Haagen-Dazs today welcomed the newest member to its product family with seven flavors of gelato available nationwide.

Stracciatella, Sea Salt Caramel, Dark Chocolate Chip, Limoncello, Black Cherry Amaretto, Vanilla Bean and Cappuccino will join the wide array of Haagen-Dazs products currently available in the frozen foods sections of grocers and supermarkets nationwide.

"We are thrilled to be the first national super premium brand to offer gelato to our new and existing fans," Haagen-Dazs brand manager Cady Behles said. "Our goal was to create a campaign that captures ‘La Dolce Vita’ and immerses our fans in the Italian culture through sight, sound and, of course, taste."

To celebrate the nationwide launch, Haagen-Dazs gelato will be featured in TV, print and digital advertising, as well as public relations, point of sale materials and a social media-driven consumer promotion.

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CVS Caremark to raise money for those affected by the Boston Marathon tragedy

BY Antoinette Alexander

WOONSOCKET, R.I. — CVS Caremark has announced that it will come together with the Boston business community to support The One Fund Boston, established by Massachusetts Gov. Deval Patrick and Boston Mayor Thomas Menino to raise money for victims and families who have been affected by the Boston Marathon tragedy.

The CVS Caremark Charitable Trust, the private foundation of CVS Caremark, will donate $100,000 to The One Fund Boston, which is also accepting online donations from the public at Onefundboston.org.

"CVS Caremark has deep roots in New England and a strong presence in Boston. We are deeply saddened by the tragedy at the Boston Marathon and its effect on victims and their family members," stated Larry Merlo, president and CEO of CVS Caremark. "We are honored to support The One Fund Boston and assist in the community’s recovery from this tragedy."

In addition, beginning April 19, more than 250 CVS/pharmacy stores in the Greater Boston area will hold an in-store donation campaign for The One Fund Boston that will allow customers to make a donation directly to the Fund at store checkout and pharmacy counters. CVS/pharmacy will encourage customers to add $1, $3 or an amount of the customer’s choice to their purchase at the register.   
 
"We have stores only blocks away from the Boston Marathon finish line, so we know how strongly this tragedy has affected our local customers and employees and that there is a strong desire to help," added Mark Cosby, president of CVS/pharmacy. "We wanted to make it easy for our customers to support One Fund Boston by bringing an in-store donation campaign directly to the Boston community."

The CVS/pharmacy in-store donation campaign for The One Fund Boston will run until May 4.

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