News

Actavis Pharmaceutical looking to provide best-in-class private label

BY DSN STAFF

Audio Q&A: Actavis Pharmaceutical, one of the leaders in the OTC private label industry and recently acquired by Watson Pharmaceutical, plans to leverage its extensive experience within the prescription medicine business to offer best-in-class options across store brand products. DSN sat down with Rob Hooper, national sales manager for OTC, to discuss how Actavis is preparing for the inaugural NACDS Total Store Expo.

Smartphone users click here.

keyboard_arrow_downCOMMENTS

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?
News

C&D pledges to increase in-store gummy vitamin sampling by 60%

BY Michael Johnsen

EWING, N.J. — Church & Dwight is ready to make a significant investment behind its gummy line of vitamins, Jim Craigie, C&D executive chairman, CEO and interim president, told analysts Friday. "We’ll increase in-store sampling by over 60% versus last year," he said, noting there is a significant growth opportunity within what is already a fast-growing category.  

"While we’re the No. 1 gummy vitamin business, we’re only 3% of the total vitamin category. So, to us, there’s still tremendous upside in this business," Craigie said. "Part of that is growing the distribution base; part of that is putting more marketing spending behind the company; [and] part of that is also expanding the product line," he said. 

"We love the vitamin category. It’s one of the fastest-growing categories in the world," Craigie added. For the 52 weeks ended June 16, sales of multi-vitamins were up 6.5% to $1.7 billion across IRI’s U.S. multi-outlet data set, which includes sales pulled from supermarkets, drug stores, mass market retailers, military commissaries and select chains from both the club and dollar channels.


Like this story? Find us on Facebook for more insight, analysis and the latest in drug store news. Join the conversation.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?
News

Publix named ‘Official Supermarket’ for NFL’s Jacksonville Jaguars

BY Michael Johnsen

JACKSONVILLE, Fla. — The NFL’s Jacksonville Jaguars late last month announced a five-year partnership with Publix whereby Publix becomes the "Official Supermarket of the Jaguars." Publix joins the Jaguars “Jamboree,” representing the most significant corporate partners of the team.

“Publix is a great brand and a highly respected part of our community," stated Scott Massey, Jaguars SVP corporate sponsorships. "Jaguars fans will feel like they’re ‘home’ when shopping at Publix during the season, as Publix is known for its terrific in-store activation. Tailgating is synonymous with football and we look forward to working with Publix to provide fun and memorable experiences to Jaguars fans each year.”

The centerpiece of the partnership will be a tailgating platform in which Jaguars fans will have the opportunity to participate in tailgating experiences at Jaguars games and in-store promotions at Publix. The partnership includes presenting sponsorship of the Jaguars pregame radio show on WOKV radio, the Publix Tailgate Show, in which tailgating fans will have a chance to win Publix gift cards and Jaguars merchandise. 

Jaguars fans will also have the opportunity to be recognized as the “Tailgater of the Game” during the game and participate in on-field contests during TV timeouts. Other sponsorship elements include weekly tailgating recipes on Jaguars.com, signage inside and outside of EverBank Field, and player and cheerleader appearances during the season at various Publix locations. 

In addition, the Jaguars, Publix and other key partners will team up to tackle hunger during the holiday season.


Like this story? Find us on Facebook for more insight, analysis and the latest in drug store news. Join the conversation.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?