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Acosta, Wounded Warrior Project announce 2012 Believe in Heroes campaign

BY Michael Johnsen

JACKSONVILLE, Fla. — Acosta Sales & Marketing and Wounded Warrior Project recently announced that more than 100 companies have signed on to support service members through the Wounded Warrior Project Believe in Heroes campaign, with more brands expected to join the campaign in the coming months.

To date, 53 brands — including Nestle, Brawny and Heinz — and 58 retailers — including, Harris Teeter, Ahold and Supervalu, among others — have signed on to support service members, with more expected to join in the coming months.

Beginning Sept. 11 and running through Veterans Day, each participating brand will offer a high-value coupon in a special, free-standing insert to be circulated to 50 million households nationwide in the Nov. 4 papers. Last year, more than 50 brands and 65 grocery retailers raised $3.5 million for WWP.

For a current list of participating brands, go to Acosta.com/BIH.

Believe in Heroes was founded in 2010 by Acosta to support WWP and make a positive impact on the new generation of veterans.

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RxAlly names general counsel, EVP corporate development

BY Allison Cerra

LEESBURG, Va. — A coalition of more than 22,000 pharmacies around the country has expanded its leadership team.

RxAlly announced that Tom O’Grady will serve as general counsel and EVP corporate development for the alliance. RxAlly said O’Grady brings more than 30 years of corporate and transactional law experience to his role as general counsel, and in his corporate development role, O’Grady will be structuring business relationships between RxAlly and the companies and businesses that RxAlly will be working with as it continues to align pharmacies and pharmacists, the patients they serve, and the payer community.

O’Grady joins RxAlly from McGuireWoods LLP, where he focused on transactional law for health care and other technology-enabled companies.

"RxAlly is adding an invaluable asset in Tom O’Grady," RxAlly CEO Bruce Roberts saod. "His work in helping to establish RxAlly as our external General Counsel was invaluable. His experience in structuring transactions to achieve aligned business goals is going to be important to us at RxAlly as we focus on how America’s pharmacies will deliver better health to patients, aligning the interests of patients, payers and providers."


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Aisle411 store map app now directing consumer traffic in all Walgreens stores

BY Michael Johnsen

PALO ALTO, Calif. — Aisle411, a mobile retail navigation service, on Tuesday announced that its virtual mapping and navigation smartphone application is available to use in all of Walgreens’ 7,907 drug stores nationwide.

With Aisle411’s in-store mapping platform, customers can use their smartphones to view maps of any Walgreens store, allowing shoppers to locate products down to a particular section of each aisle. Walgreens is the first national retailer with all of its stores mapped in a mobile application, Aisle411 stated.

"Retailers are constantly looking for solutions to enhance their customer’s store visits and improve convenience," stated Nathan Pettyjohn, CEO of Aisle411. "Aisle411 allows retailers to empower their shoppers by providing information, such as product locations, right in customers’ hands, making the shopping experience more convenient and fun."

Nearly 84% of shoppers have difficulty finding products on store shelves, and more than 20% of shoppers leave the store without their full purchase intent, Aisle411 discovered in a recent consumer survey. The Aisle411 app is available for free from the iPhone App Store and the Google Play store.

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