ACI survey: Spring cleaners cut back on products
WASHINGTON — The American Cleaning Institute, in conjunction with Echo Research, conducted a survey of 1,777 Americans and found most respondents are spending less on cleaning products due to economic factors.
According to the survey, 69% of respondents who Spring clean say economic conditions influence their home-cleaning behaviors, with the top two changes included buying less expensive cleaning products and cleaning more themselves at home rather than hire a professional cleaning service.
While many respondents may be cutting back on how much they spend, there’s still ample opportunity for retailers to benefit from spring cleaning. More than 7-in-10 respondents indicated spring cleaning is an annual ritual in their home, with the bedroom (76%), kitchen (73%) and bathroom (69%) being the areas most often addressed. As ACI senior vice president of Education, Nancy Bock, says, “consumers [can] maximize their cleaning product purchases and stretch their dollars at home.” Bock suggests for consumers to actively read the product labels and to always use the right amount of product, especially with concentrated formulas, as well as to consider multipurpose cleaners, as the marketplace is flush with products that can effectively clean a variety of surfaces.
Consumers can find more useful tips on cleaning around the home on ACI’s Clean Living at Home page: www.cleaninginstitute.org/clean_living_at_home/.
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Half of all smart-device users have retail app
As retailers strengthen mobile strategies, it is not surprising to find that half of surveyed consumers (49%) own a retailer app, according to a recent online survey of more than 600 AccentHealth viewers. Of those, as many as 77% report having an app for a pharmacy or mass merchandiser with a pharmacy.
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Source: AccentHealth. To view the demographic breakdown of participants, click here.
Nearly one-quarter of telecommuters spend at least an hour shopping online while on the clock, survey finds
WHITING, Ind. — People who work from home shop online more often, according to a new survey.
Conducted by Harris Interactive on behalf of CouponCabin, the survey found 69% of adults working from home shop online while on the clock, compared with 54% who do the same when working in an office. The online survey polled 2,047 adults between March 12-14, including 273 who work from home.
"Online shopping is one of the many interruptions that can lure workers away from their tasks, whether they’re at home or at their workplace," CouponCabin senior savings adviser Jackie Warrick said. "While taking a break now and then is necessary to remain productive, it’s important for workers to manage their time effectively and contribute to the success of their organization."
Of those who ever work from home, 24% spend an hour or more shopping online in an average week of telecommuting, compared with 13% who do the same when at their workplace. One reason is that 47% say they feel less likely to be caught shopping online when they telecommute.