HEALTH

AccuDial to roll out dosing system

BY Michael Johnsen

PALM BEACH GARDENS, Fla. AccuDial Pharmaceutical recently shared plans to launch its line of patented dosing systems in the United States this fall. The system features an accurate dosing spoon, coupled with weight-based dosing recommendations, as opposed to age-based dosing recommendations found on many kids’ product labels today.

 

The August/September launch will start with its liquid acetaminophen line and is expected to expand from there. Retailing for a suggested $6.99, Children’s Accudial will be supported with a $15 million print media campaign.

 

 

AccuDial Pharmaceutical’s AccuDial product was featured in January on an episode of CBS’ “The Doctors” as one solution to dosing concerns facing parents.

 

 

“Studies show that children are given an inaccurate dose of over-the-counter medication more than half the time by parents,” said Dr. Jim Sears, a board certified pediatrician and one of the featured doctors on the program. “Pediatricians, we always dose by weight,” he said. “But a lot of the over-the-counter [medicines] give an age range — 6 to 12 years old — a huge range.”

 

 

Sears then held an AccuDial label up to the camera, explaining that the patented label could be rotated so that parents could determine proper dosage by weight.

 

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Metabolife supplement with vitamin D3 premieres at Natural Products Expo West

BY Michael Johnsen

ANAHEIM, Calif. Metabolife on Saturday launched Metabolife Green Tea + Vitamin D3 at the Natural Products Expo West as part of the brand’s focus on health and wellness.

Vitamin D3 is important to maintaining a healthy body by increasing calcium absorption.

“Weight management has always been the core of the Metabolife brand, but our responsibility to health and wellness doesn’t stop there,” stated Niki Simoneaux, brand manager for Metabolife. “Our new Metabolife Green Tea + Vitamin D3 provides all-natural wellness support to help us reassure our customers that their health is our first priority when it comes to weight management.”

The new product will be available to ship to retailers this month.

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CRN refutes claims made in Reader’s Digest article about vitamins, supplements

BY Michael Johnsen

WASHINGTON The Council for Responsible Nutrition on Friday issued a response to a recent article in the April 2010 issue of Reader’s Digest magazine, which suggested that advice to take vitamins is a “folk tale.”

CRN pointed to an updated position paper issued in December by the American Dietetic Association, which states dietary supplements can help Americans better reach recommended consumption of nutrients, as just one affirmation as to the importance of supplementing.

“The reality is that vitamins and other dietary supplements play an important role — along with other smart choices such as healthy diet and exercise — in helping promote and maintain overall health and wellness,” stated Douglas MacKay, CRN VP scientific and regulatory affairs. “The [Reader’s Digest] article fails to put the science into perspective, cherry-picking through the scientific literature and, as the article concludes, providing ‘the Reader’s Digest Version’ to what should be a more thorough explanation of the role of vitamins.”

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