AccentHealth acquires patient education wallboard business of Havas’ Impact division
NEW YORK — AccentHealth on Wednesday announced it has purchased the patient education wallboard business of Havas’ Impact division. Terms of the deal were not disclosed.
The acquisition solidifies AccentHealth’s leadership position at the point-of-care, now reaching 26,000 offices and more than 63,000 doctors through its Health Education Television Waiting Room Network that features award-winning programming provided by CNN, the company stated.
"Havas has built a valuable network reaching patients and doctors in a broad range of offices,” stated Dan Stone, CEO of AccentHealth. “The acquisition allows us to expand not only our existing health panel business, but our in-office media platform as a whole," he said. "We have always been committed to providing the best patient education experience for our viewers, their doctors and for marketers. This expansion continues that commitment.”
Specifically, the acquisition adds substantial reach to AccentHealth’s existing “health panel” media business — engaging, graphical wall-mounted displays that showcase relevant, advertiser-supported educational content around health and wellness-related topics.
The company will also be launching a suite of new cross-platform interactive products, complementing AccentHealth’s existing digital waiting room television network. This will provide unique promotional opportunities to advertising partners while further informing patients and enhancing the overall patient experience, the company noted.
“Our marketing partners are looking for both targeting capability and scale,” noted John Curbishley, EVP business and product development of AccentHealth. ”This acquisition further increases our ability to deliver on both of these goals.”
Weis Markets donates $22,000 to the Penn State Hershey Center for the Protection of Children
SUNBURY, Pa. — Weis Markets on Wednesday announced it will donate $22,000 to the Penn State Hershey Center for the Protection of Children, established in 2011 to help prevent child abuse, improve reporting of suspected abuse and provide comprehensive care to children who have experienced abuse.
Under the “Touchdowns for Children” campaign, every Nittany Lion touchdown earned $500 from Weis for the duration of the regular 2012 season. Proceeds will go towards funding targeted research, treatment and education at the center.
“We’re proud to partner with the Penn State Hershey Center for the Protection of Children and to support a vital program designed to prevent and detect child abuse while offering aid and assistance to victims and their families,” stated Brian Holt, VP marketing for Weis Markets. “As a company that gives back to the communities it serves, we have a longstanding history of supporting local hunger organizations and community-based healthcare programs benefiting children.”
Weis Markets has been a corporate partner of Penn State Athletics for nearly a decade and works directly with Penn State Sports Properties, a property of Learfield Sports and the multimedia rights holder for Penn State Athletics.
To listen to the radio announcement for "Touchdowns for Children," click here.
Discounter Fred’s reports 1% sales decline for November
MEMPHIS, Tenn. — Fred’s on Thurday reported a total sales decline of 1% to $150.4 million for the four weeks ended Nov. 24. Comparable store sales for the month declined 3.6% versus an increase of 1.5% in the same period last year.
"November comparable sales were affected by the intensely competitive advertising and promotional environment surrounding Thanksgiving and Black Friday," suggested Bruce Efird, Fred’s CEO. "Our top line continued to reflect the impact on pharmacy sales of the ongoing brand-to-generic shift, reducing comparable store sales by approximately 300 basis points during the month," he continued. "Meanwhile, layaway sales in November continued to climb to record levels, but these sales, of course, are not recognized for accounting purposes until final payments are made. With November sales ending as anticipated, we continue to expect a stronger sales performance in the final months of our year, as the layaway program unwinds and our marketing programs for December and January go into effect."
Fred’s total sales for the year-to-date period increased 3% to $1.6 billion. On a comparable store basis, year-to-date sales declined 1.1% compared with an increase of 0.8% in the same period last year.
During the month, Fred’s opened one express pharmacy location.