Abbott Nutrition kicks off new ad campaign for EAS
CHICAGO Abbott Nutrition on Monday launched a new print ad campaign supporting its EAS brand, positioning the sports nutrition brand more for a mainstream consumer and not just elite athletes.
The campaign, in support of EAS Myoplex Strength Formula Shakes, features the call-to-action “If you use Muscles, use Myoplex. Fuel that helps repair and recharge muscles.”
The campaign will be featured in major sports, fitness and mainstream print, online and broadcast outlets, including: CBS Sports, ESPN, MTV, TBS, Facebook, Google, MSN, Self, Shape and Men’s Health. Special executions of the ad campaign will appear in health clubs, as well, the company stated.
Duane Reade carries Dapple products
NEW YORK Dapple, a line of baby-safe, baby-specific household cleaning products, announced that its Dapple dish liquid and Dapple toy cleaner products now are available at Duane Reade.
“We are delighted to add Dapple baby-safe products to our exciting array of merchandise that we actively tailor to meet the needs of New Yorkers. We know that New York Moms are increasingly interested in baby-safe and environmentally sound products, so we found Dapple to a be great fit for our offering,” said Joe Magnacca, chief merchandising officer, Duane Reade.
CRN joins American Society for Nutrition
WASHINGTON The Council for Responsible Nutrition on Wednesday joined the American Society for Nutrition, a nonprofit organization representing nutrition researchers, clinical nutritionists and the nutrition industry, as a sustaining member.
“ASN is proud to welcome CRN as a sustaining member, and greatly looks forward to a long and productive partnership,” stated John Courtney, ASN executive officer. “CRN has continued to demonstrate outstanding leadership in the dietary supplement industry, and we are eager to find new ways to collaborate in advancing nutrition research and practice.”
CRN has been an active partner of ASN since 2008 as sponsor of the Mary Swartz Rose Awards, recognizing research on the safety and efficacy of bioactive compounds for human health. Joining ASN as a sustaining member will deepen ties between the two organizations as they identify new ways to work together in advancing their respective missions, CRN stated.
“CRN is extremely supportive of ASN’s work,” statd Andrew Shao, SVP scientific & regulatory affairs for CRN. “With so much emphasis these days on the role of proper nutrition in healthy living, it is extremely valuable to be able to participate in a community of well-respected nutrition researchers whose objectives to shape nutrition science and policy are consistent with ours.”