HEALTH

Abbott launches Perfectly Simple by ZonePerfect

BY Michael Johnsen

ABBOTT PARK, Ill. — Abbott recently launched Perfectly Simple by ZonePerfect, a line extension that is gluten-free and features fewer ingredients in each bar (between six and 10 ingredients).

Shipping in April, Perfectly Simple by ZonePerfect is available in three flavors: peanut crunch, cranberry almond and toasted coconut. The nutrition bars contain 10 g of protein, with no preservatives or added coloring. Each bar contains between 170 and 200 calories.


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Prestige Brands tells Mexican suitor ‘No mas’

BY Michael Johnsen

IRVINGTON, N.Y. — Prestige Brands on Thursday reiterated its rebuke of a buyout offer from Mexican healthcare supplier Genomma Lab Internacional following Genomma’s release of a proposal presentation.

"As we have previously stated and as we told Genomma and its advisers on April 5, should they make [a compelling] offer, there would be a basis to engage with them," Prestige stated. "However, Genomma’s offer has not changed, and has already been unanimously rejected by the Prestige board as being inadequate and opportunistic. Aside from the offer not being compelling, Genomma has not provided any evidence that it has obtained financing commitments."

“Prestige is committed to maximizing stockholder value and would be open to compelling offers that provide certainty of closing," the company said. "We remain open to meeting with Genomma should they put forward a compelling offer.”

In the presentation dated April 26, Genomma is making an all-cash offer of $16.60 per share, valued at $856 million.

As of mid-day trading Friday, Prestige Brands shares were trading down some 20 cents for the day to $17.14 per share.

Citing those April 5 discussions with Prestige, Genomma suggested it would take its offer directly to Prestige shareholders. Genomma is targeting Prestige Brands’ June 29 annual shareholder meeting to claim five Prestige directorships with Genomma nominees and vote to accept its $16.60-per-share acquisition offer.


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Tennis pro Serena Williams to serve up Sleep Sheets launch

BY Michael Johnsen

NEW YORK — Tennis pro Serena Williams will serve as spokeswoman around the launch of Sleep Sheets, a natural sleep aid designed to support a natural sleep cycle, parent company PureBrands announced Friday.

"We’re thrilled that Serena has joined the Sheets team and played an influential role in the development of our new Sleep Sheets product," said Jesse Itzler, co-founder of PureBrands. "After the overwhelming success of Energy Sheets [originally launched with pitchman and NBA star LeBron James], we’re excited to launch Sleep Sheets today and help the millions of people who struggle with sleep issues."

Sleep Sheets are distinctive because they are paper-thin, individually wrapped, dissolvable strips. "We kept hearing from consumers that they dislike swallowing pills and consuming beverages before going to sleep," stated Warren Struhl, CEO PureBrands.

Each Sleep Sheet contains 3 mg of melatonin, 3 mg of l-theanine, 1 mg of goji berry extract and 1 mg of chamomile extract.

"As an athlete and businesswoman, I’m continuously on-the-go and have had issues sleeping for years," Williams said. "I’ve tried other products in the past and I am happy that I helped develop Sleep Sheets. Using them allows me to get a good night’s sleep, which means that I wake up feeling refreshed and ready to start my day."

To coincide with the product launch, Sheets Brand has teamed up with Walgreens exclusively to develop the "Dreams Come True" with Sleep Sheets promotion. Through July 31, consumers who purchase Sleep Sheets from Walgreens will have the chance to win a "dream day" with Serena Williams: an all-expense paid trip for two to New York, as well as a meet-and-greet with the tennis pro.

As part of the promotion, instant-win golden tickets will be randomly inserted into Sleep Sheets packages. In addition, every package contains a second chance sweepstakes which will allow fans to activate the promotion online at Facebook.com/takeasheet for a chance to win Sheets branded t-shirts and hats.


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