HEALTH

Abbott debuts EAS Peak

BY Michael Johnsen

ABBOTT PARK, Ill. Abbott on Monday announced the introduction of EAS Peak, a sports nutrition performance beverage that contains the company’s P3 technology, formulations that help sustain energy, increase workout capacity and protect muscles from breakdown. The P3 technology is a proprietary blend of beta-alanine, isomaltulose and HMB (beta-hydroxy-beta-methylbutyrate).

 

“Muscle fatigue and breakdown occurs with exercise – the harder you work out the more your muscles are affected,” noted Keith Wheeler, divisional VP performance nutrition research, development and scientific affairs at Abbott. “Leveraging years of nutrition science and experience with ingredients such as HMB, we’ve brought together a blend in the P3 technology that can help deliver extended energy, delayed muscle fatigue and reduced muscle breakdown. Using EAS Peak before a workout can help athletes prepare for, perform during and recover following a workout or competition.”

 

 

EAS Peak also is a source of high-quality protein (10g per serving). The ready-to-drink beverage contains 25 g carbohydrates (15 g isomaltulose), 150 calories and less than 1 g fat to provide energy and help support lean muscle recovery and replenishment following physical activity. The 16-oz., caffeine-free beverage is available in orange spark, peach surge and fruit power flavors.

 

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FDA should consult advisory committees on DXM issue

BY Michael Johnsen

WHAT IT MEANS AND WHY IT’S IMPORTANT While the advisory committee vote of 15 opposed and nine in favor of scheduling the all-too-common cough-relieving ingredient dextromethorphan as a controlled substance might seem like a healthy indicator as to which direction the Food and Drug Administration will act on this issue, make no mistake: it is by no means a certainty. This still may be an issue for cough-cold season 2011-2012.

(THE NEWS: FDA advisory committees forgo restricting cough-cold sales, CHPA responds. For the full story, click here)

But here are more than a few reasons why the FDA should act in concert with its advisory committees on this issue.

Restricting access to a cough-relieving ingredient as prevalent as DXM would increase healthcare costs, those opposed to scheduling the ingredient have argued. That’s because consumers in search of cough-cold relief now would need to schedule and pay for a doctor’s appointment. Such a wholesale change in the access to common cough-cold ingredients also very well may impede labor productivity as well, because those consumers who schedule that doctor’s appointment likely will miss work, and those consumers who decide to just suffer through their illness likely will be less productive at work.

More important, scheduling DXM may not accomplish its stated objective, whether that’s reducing teenage access to DXM or reducing the number of teenagers who potentially would abuse DXM. That’s because teenagers aren’t necessarily acquiring their DXM “fix” from retailers — they more easily can acquire DXM from online resources or by sifting through their parents’ medicine cabinets. And retail pharmacy already has procedures and programs in place to reduce either access or incidence. It’s something, as a group, that they’ve been doing for years.

Retailers, for example, enforce an age restriction on the sale of DXM — not selling products to minors under the age of 18 years. And the National Association of Chain Drug Stores recently testified that retail pharmacy would fully support codifying this age restriction, an approach that last year had been submitted to Congress by Sen. Dick Durbin, D-Ill.

Similarly, both NACDS and the Consumer Healthcare Products Association supported legislation that would restrict the sale of bulk dextromethorphan to any entity not registered with the FDA. That’s a law that significantly would inhibit any Internet sales of DXM products to minors.

The CHPA also aggressively has been raising awareness among parents and other concerned groups — teachers for example — about the abuse potential of any medicines that can be found in that medicine cabinet, not just DXM. The CHPA’s attention to this issue is nothing new — the organization actively has been addressing this concern with such partners as the Partnership for a Drug-Free America since 2003.

Last year, all of the industry’s efforts to raise awareness around the teenage abuse of medicines were combined into one comprehensive website: StopMedicineAbuse.org. The site is a portal that affords easy access to all the industry’s initiatives and interactive programs that engage parents and community leaders in the fight against teen cough-medicine abuse.

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Matthew Poli joins The Emerson Group

BY Michael Johnsen

WAYNE, Pa. The Emerson Group on Thursday announced the addition of Matthew Poli to the company, effective Sept. 20. Poli’s responsibilities will include client business development, brand management and marketing. He will work out of Emerson’s Wayne, Pa., office and will report to Rick Wellinger, Emerson president.

Poli comes to Emerson with more than 16 years of experience in marketing, sales management, trade marketing and account development — all within Johnson & Johnson’s McNeil Consumer Healthcare unit. Most recently, Poli servied as senior brand manager of children’s Tylenol and children’s Motrin. In this P&L role, Poli was responsible for growing brand equity and market share, consumer communications and innovation pipeline development, Emerson noted.

In previous marketing roles, Poli developed the strategy extending Tylenol into the external pain-relief market, ultimately leading to the launch of Precise external pain relievers. Poli also launched Tylenol PM rapid-release gels in 2008.

“We are very excited about Matthew’s role in helping us achieve our goals we have established with our business partners,” Welllinger stated. “Please join me in welcoming Matthew, his wife Beth Ann and daughter Chelsea to The Emerson Group.”

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