HEALTH

Abbott boosts EAS brand with new products for athletes

BY Allison Cerra

ABBOTT PARK, Ill. — Abbott on Wednesday announced that its EAS sports nutrition brand has launched a new line of performance nutrition products.

The lineup includes EAS Recovery protein powder, EAS Lean 15 protein powder, EAS Myoplex original with Revigor and EAS Myoplex 30 bars. All of the products are designed to rapidly deliver needed nutrients to fatigued muscles and help athletes recover and build muscle, the company said.

"Nutrition to enhance athletic performance involves not only what to eat, but when to eat it," said Keith Wheeler, global director of performance nutrition, research and development at Abbott. "When athletes don’t consume important nutrients in the right ratios at the right time, they will deplete their bodies and compromise their ability to perform. The new EAS recovery products are scientifically formulated to rapidly replenish muscles after a workout with needed nutrients."

EAS products are available at grocery, mass and specialty retailers nationwide.


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HEALTH

Luna debuts fiber bar line

BY Allison Cerra

EMERYVILLE, Calif. — Luna has introduced a high-fiber snack that provides women with the essential nutrients they need most.

The soft-baked and fruit-filled bar, available in peanut butter strawberry, blueberry vanilla and chocolate raspberry flavors, touts 7 g of fiber, as well as calcium, folic acid, iron and vitamin D. Each bar contains 110 to 120 calories each, the company said.

Luna Fiber will be available in stores nationwide in May for a suggested retail price of $1.39.

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Pfizer sells nutrition business to Nestlé

BY Alaric DeArment

NEW YORK — Pfizer is selling its nutrition business to Nestlé for $11.85 billion, Pfizer said Monday.

Pfizer Nutrition, which had sales of about $2.1 billion in 2011, manufactures and markets nutrition products for children, including baby and toddler formulas, follow-on formulas and maternal and adult nutrition products.

"The transaction is a testament to the success of the nutrition business, including its excellent reputation, talented colleagues, high-quality products and market reach," Pfizer EVP, general counsel and president and general manager of Pfizer Nutrition Amy Schulman said. "The combination of Nestlé and Pfizer’s nutrition business, with its leading position in emerging markets, portfolio and science, will continue to serve the needs of formula-fed infants and their healthcare professionals and caregivers."


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