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AAFES rolls out latest exchange format to Travis Air Force Base

BY Michael Johnsen

DALLAS — Military shoppers at Travis Air Force Base near Fairfield, Calif., welcomed the opening of a new Army and Air Force Exchange Service experience as a renovated and rebranded exchange opened earlier this month.
 
The renovated exchange boasts new colors, textures and graphics and also features a new layout divided into three major merchandise categories: home, life and style.
 
The rebranding effort, which is being rolled out to all exchanges, is designed to provide military shoppers with an updated shopping experience for all the things they need to outfit their unique lifestyle.

The branding team now moves on to Fort Bragg in North Carolina for a June 1 christening of the first Army Exchange to receive the new design.
 

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Survey: Consumers to trade sand castles for shopping over Memorial Day weekend

BY Michael Johnsen

CHARLESTON, S.C. — According to findings in two America’s Research Group surveys — conducted in late March and in late April — the number of Americans delaying their shopping to Memorial Day weekend is at an all-time high.

According to the surveys, shoppers will approach Memorial Day in keeping with a growing trend towards holding off on shopping until "big" holiday weekends.
"This used to be an effect that was the private reserve of ‘Black Friday,’" ARG chairman Britt Beemer said. "Beginning with our [October 2011] survey, which showed Americans delaying in record numbers, Americans have begun using the ‘hold-it-until-the-holiday’ tactic in a much broader and more significant way."

More than 6% of shoppers in March and 21% in April reported that they are delaying their shopping plans until Memorial Day weekend. Last year, less than 3% of shoppers in March and only 11% of shoppers in April were waiting until Memorial Day.

"This is a major shift in the retail landscape," Beemer said. "Not only are Americans delaying, but they are also making a weekend that was once thought of as the ‘start of summer’ — a time to go someplace warmer or to relax or picnic, perhaps — into one that is akin to Black Friday: a time to clip coupons, look for sales." 



Beemer estimated that shopping levels will exceed 35%, compared with 2011. "Those retailers who offer early bird specials and open early on Memorial Day … will see the best sales and the highest spending levels. The closer you come to creating Black Friday, the better your sales will be," Beemer said.

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Save-A-Lot arrives in Atlantic City

BY Allison Cerra

ST. LOUIS — Supervalu is bringing its Save-A-Lot banner to Atlantic City, N.J.

The store, which opened Thursday, will become the first full-service grocery store within a 21-mile radius of the city, the company said. The Atlantic City location is the 11th Save-A-Lot store in New Jersey.

"Save-A-Lot is committed to offering fresh produce, dairy and USDA-inspected meat, as well as other essential grocery and household items to shoppers at an affordable price — typically up to 40% less than traditional grocery stores," Bob Sheehy, Save-A-Lot regional director said. "We look forward to welcoming shoppers to our Atlantic City store."

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